What is Segwise?
Segwise is an AI-powered platform designed to enhance the Return on Ad Spend (ROAS) for mobile games and applications. The platform serves as a copilot, leveraging advanced AI to provide in-depth insights and analytics.
Segwise offers several key functionalities. These include AI-powered monitoring and alerting which automatically fetches and analyzes data, flagging potential campaign issues. Its AI creative analytics identifies the key drivers behind successful creatives, while the predictive ROAS feature forecasts return on ad spend to mitigate financial risk.
Features
- AI Creative Analytics & Insights: Powerful multimodal AI that finds what is driving your creative performance with automated creative component tags for all types of ads including videos and playables.
- AI Powered Monitoring & Alerting: Automatically fetches and analyzes data from Mobile Measurement Partners (MMPs) and catches issues that need your attention.
- Predictive ROAS: Forecast ROAS and payback periods instantly, systematically limiting financial risk before you spend a single dollar.
Use Cases
- Identify issues with new player retention.
- Analyze user actions within a game to gain in-depth insights.
- Optimize ad creatives by understanding the key drivers of performance.
- Forecast ROAS to make data-driven marketing decisions.
- Monitor campaign performance and receive alerts for potential issues.
