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What is Gamelight?
Gamelight is a cutting-edge AI platform built specifically for mobile game marketing. It utilizes a proprietary ROAS Algorithm to analyze users' app usage, engagement levels, competitor game usage, and demographic data. This enables Gamelight to identify and target users with the highest probability of making in-app purchases.
The platform offers a self-serve dashboard and advanced targeting options, including age & gender, vertical, competitor game, and lookalike targeting. By focusing on high-value users, Gamelight helps game developers optimize their user acquisition strategies and achieve significant growth.
Features
- ROAS Algorithm: Analyzes user data to identify high-value users with a high likelihood of in-app purchases.
- Age & Gender Targeting: Reach the right demographics for your game.
- Vertical Targeting: Acquire users who enjoy games from the same genre as yours.
- Competitor Game Targeting: Target users playing specific competitor games.
- Lookalike Targeting: Create audiences similar to your existing paying users.
- Self-Serve Dashboard: Full control and transparency of your marketing campaign.
Use Cases
- Acquiring high-quality users for mobile games.
- Optimizing mobile game marketing campaigns.
- Improving return on ad spend (ROAS) for mobile games.
- Targeting specific user demographics and interests.
- Identifying users likely to make in-app purchases.
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