What is HYROS?

HYROS offers an advanced AI attribution and optimization system tailored for digital businesses seeking maximum accuracy in their ad tracking. It utilizes a patented 'Print Tracking' technology designed to capture significantly more conversion data, such as leads, calls, and sales, compared to standard ad platform tracking alone. This enhanced accuracy aims to eliminate guesswork in ad spending and provide a clearer understanding of true campaign performance across multiple traffic sources. Implementation typically involves integrating a code snippet, with HYROS emphasizing personalized support to ensure a proper fit for each business's unique setup.

Beyond accurate attribution, HYROS leverages its collected data to improve the effectiveness of advertising platform AIs, like those used by Facebook and Google. By feeding superior data back into these systems, it helps refine ad targeting to reach higher-value customers more efficiently, potentially increasing conversion rates and overall ad profitability. The platform also provides forecasting capabilities, analyzing historical and current data to predict long-term customer value and profitability, factoring in elements like repeat purchases and subscription revenue. This allows businesses to make more informed, long-term strategic decisions regarding their advertising investments.

Features

AI Ad Attribution: Patented system for highly accurate tracking of sales, calls, emails, and leads across platforms.
AI Ad Optimization: Feeds superior tracking data to ad platform AIs (Facebook, Google) to improve targeting and conversion rates.
Print Tracking: Advanced tracking method providing significantly more ad attribution than platform tracking alone.
Revenue Forecasting: Uses past and new data to forecast true long-term revenue from customers, factoring in subscriptions and repeat sales.
Unified Traffic Source Tracking: Consolidates data from multiple traffic sources to provide a clear picture of customer journeys.
True Profit Calculation: Factors in COGs, shipping, refunds, etc., to show true profit per ad.
Call & Deal Quality Tracking: Attributes call/demo quality, attendance, deal size, and close rates back to specific ad sources.
Customizable Reporting Dashboard: Allows users to build custom dashboards with specific metrics.
Workflow Integration: Provides data via a browser extension and mobile app for easy access within existing workflows.

Use Cases

Improving ad ROI through accurate conversion attribution.
Scaling ad campaigns profitably by optimizing AI targeting.
Making data-driven decisions for ad spend allocation.
Understanding true customer lifetime value from advertising.
Optimizing e-commerce ads based on true profit margins.
Tracking lead quality and sales performance for call-based businesses.
Providing accurate ad performance reports for marketing agencies.
Analyzing complex customer journeys across multiple touchpoints.

FAQs

How does HYROS improve ad tracking accuracy compared to ad platforms?

HYROS uses its patented 'Print Tracking' method, which reportedly tracks significantly more conversions and provides more ad attribution than standard ad platform tracking by overcoming limitations and misattributions, especially across multiple traffic sources.
How does HYROS help optimize ad platform AI?

HYROS feeds its more accurate and comprehensive conversion data (including sales, calls, lead quality, LTV) back to ad platform AIs like Facebook and Google. This helps the AIs learn better and optimize targeting towards higher-value customers, typically increasing conversions.
What types of businesses benefit most from HYROS?

HYROS is designed for digital businesses with significant ad spend and complex marketing operations, including E-commerce stores, SaaS companies, Info Education businesses, agencies, and businesses relying on call tracking.
Does HYROS track long-term customer value?

Yes, HYROS tracks repeat sales and subscription charges and uses historical and current data to forecast the long-term revenue and true profit generated from customers acquired through specific ads.
How is HYROS implemented?

Implementation involves pasting a HYROS code snippet onto your website/funnels. HYROS offers 1-on-1 support with an assigned analyst to ensure a custom fit and proper setup for your specific tech stack and business model.