What is Branded Research?
Branded Research provides comprehensive consumer insights, leveraging Artificial Intelligence to ensure data accuracy. The platform captures attitudes and emotions, offering a 360-degree view of the consumer and removing poor quality responses with over 95% accuracy.
Branded Research offers access to a diverse audience across 100+ consumer segments and industries. With programmatic API solutions, businesses can connect with target audiences in real-time and gain comprehensive, intelligent insights.
Features
- AI-Powered Verification: Removes poor quality responses with 95%+ accuracy.
- Diverse Audience Sampling: Recruits participants from 100+ different consumer segments and industries.
- Real-time API Access: Connects users to their target audience programmatically.
- Qualitative and Quantitative Research: Enables various research methods, from webcam studies to surveys.
- Advanced Audience Targeting: Uses algorithms to send qualified research participants to studies efficiently.
Use Cases
- Product development and concept testing
- Understanding consumer needs and motivations
- Identifying purchase drivers for new products
- Gathering insights for marketing campaigns
- Conducting market research
- Improving customer experience
FAQs
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What happened to Branded Research?
Branded Research has been acquired by Dynata.
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