What is Aware?
Aware is a comprehensive LinkedIn engagement and analytics platform designed to streamline brand growth on the social network. It assists users in building their audience with significantly reduced effort by offering features like dynamic engagement feeds, content analytics, and AI-powered post generation. The tool helps discover relevant posts and influencers, making it easier to leave meaningful comments and expand reach.
Targeting individual creators, B2B social selling teams, and personal brand agencies, Aware provides tailored solutions. It offers detailed analytics on profile growth, engagement metrics, and team performance. The platform also integrates with HubSpot and Salesforce CRMs, allowing seamless syncing of LinkedIn activities and social signals for improved sales and marketing intelligence. Its AI is trained on the user's writing style to generate authentic-sounding posts.
Features
- AI Post Generation: Utilizes a custom-trained GPT to draft LinkedIn posts that mimic the user's unique writing voice.
- Custom Engagement Feeds: Build dynamic feeds from lists of profiles to streamline commenting and engagement efforts.
- Influencer Discovery: Find new influencers based on specific topics, keywords, or industries, ordered by engagement and frequency.
- LinkedIn Analytics: Track profile growth (views, followers, connections), content performance, and engagement metrics (inbound/outbound).
- CRM Integration: Sync LinkedIn profile activity and engagement data directly to Salesforce or HubSpot CRM.
- Scheduling & Repurposing: Schedule text and image posts and repurpose top-performing content.
- Team Performance Reporting: Monitor engagement and growth metrics across team members, both individually and in aggregate.
- AI-Assisted Commenting: Provides AI suggestions to help generate comments faster.
Use Cases
- Accelerating personal brand growth on LinkedIn.
- Enhancing social selling efforts for B2B teams by identifying intent signals.
- Managing multiple client LinkedIn profiles efficiently for agencies.
- Discovering and engaging with relevant influencers in specific niches.
- Analyzing LinkedIn performance to refine content strategy.
- Automating the transfer of LinkedIn engagement data to CRM systems.
