What is Adthena?
Adthena is an AI-powered search intelligence platform designed for enterprise brands and digital agencies. It provides total visibility across AI Overviews, LLM (Large Language Model) ads like ChatGPT and Perplexity, and traditional Google Ads. By leveraging thousands of terabytes of search term data, Adthena transforms complex market data into actionable insights, enabling users to optimize paid search campaigns, protect brand reputation, and uncover new growth opportunities.
The platform offers a comprehensive suite of tools including AI Search control, brand protection with infringement takedown, competitor analysis, and whole market view intelligence. Adthena's AI Analyst feature uses generative AI to deliver instant, conversational insights, reducing hours of manual analysis. Trusted by leading brands and recognized as Google's #1 trademark partner, Adthena helps marketers make faster, data-driven decisions to increase revenue and ROI.
Features
- AI Search Control: Manage brand mentions in AI search results including AI Overviews and LLM platforms.
- Brand Protection: Automated trademark protection, ad hijacking detection, and infringement takedown (Google's #1 partner).
- Whole Market View: Real-time competitive landscape mapping across all competitors, keywords, and ad formats.
- AI Analyst: Gen AI-powered conversational interface for instant, actionable insights.
- ChatGPT AdBridge: Convert existing Google Ads campaigns into AI-optimized keyword lists and creative assets for ChatGPT.
- AIO Impact Index: Real-time daily snapshot of AI Overview frequency and ad penetration across key markets.
- Market Analysis: Reveal competitor spend, activity, seasonality, and CPCs with 14+ years of modelling.
- Campaign Efficiency: Optimize Google Ads campaigns with Paid and Organic Synergy, Performance Max Insights, and Shopping Insights.
Use Cases
- Monitor brand presence and sentiment in AI Overviews and LLM responses.
- Protect brand from trademark infringement, ad hijacking, and phishing attacks.
- Gain competitive intelligence on rival ad strategies, keywords, and spend.
- Optimize Google Ads campaign performance and reduce wasted brand spend.
- Launch and track search ads on ChatGPT and other LLM platforms.
- Analyze market share, trends, and opportunities for strategic planning.
- Automate brand bidding and location-based search strategies.
- Generate instant reports and insights for stakeholders using AI Analyst.
FAQs
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Can I get a trial of Adthena?
Adthena offers a 21-day free trial of ChatGPT Ads Intelligence and AIO Insights with no credit card required. For other plans like Brand Market View, Category Market View, or Whole Market View, a personalized demo is provided instead of a traditional free trial. -
Why isn't pricing listed on your custom packages?
Adthena's custom packages are tailored to each client's specific needs, including search universe size, geographies, reporting requirements, and annual PPC spend. A personalized quote ensures you only pay for what you need. -
How is the price calculated?
Your custom price is based on the size of the search universe to monitor, number of geographies, custom reporting needs, and your brand's annual PPC spend. Adthena works with you to create a plan that fits your business. -
How do I know if Adthena is right for me?
The best way to know if Adthena fits your needs is to see it in action through a personalized demo. This no-commitment opportunity allows you to speak with a search expert and understand the tangible ROI achieved by clients. -
Why do you ask how much I spend on Google Ads?
Adthena asks about Google Ads spend because clients who get the most value from Whole Market View typically spend upwards of $1M per year. If your spend is less, Adthena may not be the best fit for your current stage.
