Adsata provides a platform for creating online webcam eye-tracking studies to understand user perception and behavior. It helps users gain insights to enhance user experience (UX), improve conversion rates, and make data-driven design decisions. By analyzing where users look and navigate on websites or marketing materials, businesses and researchers can obtain objective, data-based feedback.

The platform utilizes webcam technology, allowing participants to join studies remotely from anywhere at any time. It emphasizes privacy and GDPR compliance by processing eye-tracking data in real-time within the participant's browser, ensuring no facial codings, video recordings, or images leave the end device. Adsata aims to be a time and cost-efficient alternative to traditional eye-tracking hardware and complex setups, enabling rapid study creation, execution, and analysis.

GazeRecorder offers a suite of tools centered around webcam-based eye tracking technology. It enables users to monitor and analyze visual attention without requiring specialized hardware. By leveraging standard webcams on desktops, laptops, or mobile devices, the platform employs advanced image processing, machine learning algorithms, and deep neural networks to accurately determine where users are looking in real-time or through recorded sessions. This technology facilitates a deeper understanding of user experience (UX) and consumer behavior.

The platform provides actionable insights through various analytical features, including gaze heatmaps, screen recordings, and gaze point tracking. It allows for remote usability research, enabling businesses to test websites, mockups, advertisements, packaging designs, and videos with participants globally. GazeRecorder supports quantitative and qualitative research, offering features like Areas of Interest (AOI) analysis and A/B testing to help optimize designs, improve ad effectiveness, and enhance overall user engagement based on concrete visual attention data.