Topic: seo-tools
59 skills in this topic.
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localseodata-tool
When the user wants to pull local SEO data — SERP results, local pack rankings, business profile data, reviews, citations, audits, geogrid scans, keyword research, AI visibility, competitor analysis, or any local search intelligence. This is the DEFAULT data tool for LocalSEOSkills. Trigger on any data request before considering other tools. Also trigger on "LocalSEOData," "LSD," "run an audit," "check my rankings," "pull reviews," "citation check," "keyword opportunities," "AI visibility," or "geogrid scan."
garrettjsmith/localseoskills 8
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brief
Manages persistent work state (briefs) for local SEO engagements. Automatically load this skill when starting work on a specific business or location, when a user says "resume," "continue," "pick up where we left off," or references a specific client or location by name. Also load when any tool call is about to be made for a business — that's the trigger to create or update a brief.
garrettjsmith/localseoskills 8
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local-seo-audit
When the user wants to audit, review, or diagnose a business's local search presence. Also use when the user mentions "local SEO audit," "why am I not showing up on Google Maps," "local search issues," "local ranking problems," "GBP audit," or "local presence check." For geogrid-specific analysis, see geogrid-analysis. For GBP-only optimization, see gbp-optimization.
garrettjsmith/localseoskills 8
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multi-location-seo
When the user manages SEO across multiple business locations (10-500+). Also use when the user mentions "multi-location," "franchise SEO," "enterprise local SEO," "managing multiple GBPs," "chain store SEO," "location at scale," or "bulk GBP management." For single-location GBP work, see gbp-optimization. For location pages, see local-landing-pages.
garrettjsmith/localseoskills 8
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ai-local-search
When the user wants to optimize for AI-powered local search results including Google AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, or Grok. Also use when the user mentions "AI Overviews," "AI search local," "ChatGPT local," "GEO," "LLMO," "generative search," "AI recommendations," "AI Mode," or "showing up in AI answers for local." For traditional map pack ranking, see gbp-optimization.
garrettjsmith/localseoskills 8
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ahrefs-tool
When the user wants backlink analysis, link gap analysis, competitor link profiles, referring domain data, or link building research. Trigger on "backlinks," "who links to," "link profile," "referring domains," "link gap," "Ahrefs," "link building research," or "why do they outrank me" (often a link authority issue).
garrettjsmith/localseoskills 8
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geogrid-analysis
When the user wants to analyze local ranking data using geogrid scans, interpret map pack rankings across a geographic area, or understand ARP/ATRP/SoLV metrics. Also use when the user mentions "geogrid," "rank grid," "local rank tracking," "Local Falcon," "grid scan," "map pack rankings," "ranking heatmap," or "where am I ranking." For broader local audit, see local-seo-audit. For competitor analysis, see local-competitor-analysis.
garrettjsmith/localseoskills 8
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local-citations
When the user wants to build citations, fix NAP inconsistencies, manage business directory listings, or audit citation presence. Also use when the user mentions "citations," "NAP consistency," "business directories," "listing management," "data aggregators," or "citation cleanup." For GBP profile work, see gbp-optimization. For full audit, see local-seo-audit.
garrettjsmith/localseoskills 8
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serpapi-tool
When the user wants to check live SERP results for a keyword, see what's in the local pack right now, check People Also Ask, see AI Overviews, verify SERP features, or do a quick spot-check of local search results. Trigger on "what shows up when you search," "check the SERP," "who's in the map pack," "what does the search results page look like," or "search for [keyword]."
garrettjsmith/localseoskills 8
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local-landing-pages
When the user wants to create location pages, service-area pages, city pages, or locally-relevant content for SEO. Also use when the user mentions "location pages," "city pages," "service area pages," "local landing pages," "[service] in [city] pages," "local content," "local blog," "neighborhood content," or "pages for each location." For SAB-specific strategy, see service-area-seo. For schema, see local-schema.
garrettjsmith/localseoskills 8
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brightlocal-tool
When the user wants citation audits, citation building, review monitoring across platforms, GBP audit scoring, or white-label local SEO reports. Trigger on "citation audit," "check my citations," "NAP consistency," "where am I listed," "BrightLocal," "directory listings," "review monitoring," or "client report."
garrettjsmith/localseoskills 8
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dataforseo-tool
When the user needs bulk SERP data, local pack data at scale, keyword volumes for hundreds of terms at once, Google Maps business data programmatically, or is building custom local SEO tools/dashboards. Trigger on "bulk keyword data," "SERP data at scale," "DataForSEO," "Google Maps API data," "business data API," or when any other keyword/SERP tool would be too slow for the volume needed.
garrettjsmith/localseoskills 8
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whitespark-tool
When the user wants citation gap analysis, managed citation building, review generation campaigns, or local rank tracking. Trigger on "Whitespark," "citation finder," "where are my competitors listed," "citation gap," "build citations," "review generation tool," or "get more reviews." Note that Whitespark does NOT have an MCP server — it's dashboard-driven with limited API.
garrettjsmith/localseoskills 8
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local-ppc-ads
When the user wants to run geographically targeted Google Ads (PPC) campaigns for a local business. Also use when the user mentions "local PPC," "geotargeted ads," "radius targeting," "Google Ads for local business," "local search campaigns," "geographic PPC," or "Google Ads location targeting." For LSAs (pay-per-lead), see lsa-ads. For map pack ads specifically, see local-search-ads.
garrettjsmith/localseoskills 8
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google-analytics-tool
When the user wants traffic data, conversion tracking, user behavior on location pages, GBP traffic attribution, or geographic traffic patterns. Trigger on "Google Analytics," "GA4," "traffic," "conversions," "how many leads," "phone calls," "form submissions," "where is my traffic coming from," or "is my website converting."
garrettjsmith/localseoskills 8
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service-area-seo
When the user operates a service-area business (SAB) without a public storefront. Also use when the user mentions "service area business," "SAB," "no storefront," "hide my address," "mobile business," "home-based business SEO," or "I go to the customer." For location page creation, see local-landing-pages. For GBP setup, see gbp-optimization.
garrettjsmith/localseoskills 8
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local-falcon-tool
When the user wants to run a geogrid scan, check existing scan reports, track ranking trends over time, monitor GBP changes via Falcon Guard, or analyze reviews. Also use when the user says "run a scan," "check my rankings," "Local Falcon," "how am I ranking," "ranking heatmap," or "scan this keyword." This is the execution tool — for interpreting results, also load geogrid-analysis.
garrettjsmith/localseoskills 8
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local-link-building
When the user wants to build local backlinks, earn links from community organizations, or develop a local link building strategy. Also use when the user mentions "local links," "local backlinks," "community links," "sponsor links," "chamber of commerce link," or "local PR." For citation building, see local-citations. For content strategy, see local-content.
garrettjsmith/localseoskills 8
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client-deliverables
When the user needs to create a client-facing document such as an SEO audit, proposal, scope of work, competitive analysis report, onboarding document, or market intelligence report. Also use when the user mentions "audit report," "proposal," "scope of work," "SOW," "pitch deck," "client presentation," "pricing document," "onboarding checklist," "competitive report," "market analysis," or "deliverable." For ongoing performance reports, see local-reporting. For the research behind audits, see local-seo-audit.
garrettjsmith/localseoskills 8
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dispatch
Quick-reference for which skills to load together based on what the user is asking. Load this FIRST when a local SEO request comes in and you're unsure which skills to activate. This prevents loading all skills when you only need 2-3.
garrettjsmith/localseoskills 8
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lsa-spy-tool
When the user wants to check Local Services Ads rankings, see who's ranking in LSA results, monitor LSA competitive landscape, or track LSA ranking changes. Trigger on "LSA rankings," "Local Services Ads," "Google Guaranteed," "Google Screened," "who's ranking in LSAs," or "LSA competitors."
garrettjsmith/localseoskills 8
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gbp-suspension-recovery
When the user's Google Business Profile has been suspended, disabled, or is under review. Also use when the user mentions "suspended," "GBP suspension," "listing disabled," "profile removed," "reinstatement," "Google suspended my business," "guideline violation," or "my listing disappeared." For general GBP optimization, see gbp-optimization.
garrettjsmith/localseoskills 8
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google-search-console-tool
When the user wants to know what queries drive traffic to their site, which pages are indexed, click-through rates, organic search performance, or technical indexing issues. Trigger on "Search Console," "GSC," "what keywords am I getting traffic for," "what queries," "impressions," "click-through rate," "indexing issues," "is my page indexed," or "organic performance."
garrettjsmith/localseoskills 8
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lsa-ads
When the user wants help with Google Local Services Ads (LSAs), the pay-per-lead ad format with Google Guaranteed or Google Screened badges. Also use when the user mentions "LSA," "Local Services Ads," "Google Guaranteed," "Google Screened," "pay per lead," "LSA ranking," "LSA leads," "LSA disputes," or "LSA budget." For map pack ads, see local-search-ads. For geographic PPC, see local-ppc-ads.
garrettjsmith/localseoskills 8