Marketing

Comprehensive marketing framework for content creation, copywriting, and campaign planning.

Workflow Routing

Copywriting Frameworks

AIDA (Attention-Interest-Desire-Action)

A - Attention: Hook with bold claim or question
I - Interest: Build curiosity with benefits
D - Desire: Create emotional connection
A - Action: Clear CTA with urgency

PAS (Problem-Agitate-Solution)

P - Problem: Identify the pain point
A - Agitate: Amplify the consequences
S - Solution: Present your offering

BAB (Before-After-Bridge)

B - Before: Current painful state
A - After: Desired future state
B - Bridge: Your product/service

4Ps (Promise-Picture-Proof-Push)

P - Promise: Big benefit headline
P - Picture: Vivid outcome description
P - Proof: Social proof/testimonials
P - Push: Urgency and CTA

PASTOR (Problem-Amplify-Story-Transformation-Offer-Response)

P - Problem: Define the struggle
A - Amplify: What happens if unsolved
S - Story: Relatable narrative
T - Transformation: The change possible
O - Offer: Your solution
R - Response: Call to action

Brand Voice Configuration

Define in templates/brand-voice.yaml:

brand:
  name: "Your Brand"
  tagline: "Your tagline"

voice:
  tone: professional | casual | playful | authoritative | empathetic
  personality: [traits]
  vocabulary:
    use: [preferred terms]
    avoid: [banned terms]

audience:
  primary: "Description"
  pain_points: [list]
  desires: [list]
  objections: [list]

Content Types

Headlines

• Benefit-driven: "Get [Benefit] Without [Pain Point]"
• Curiosity: "The Secret [Industry] Insiders Don't Want You to Know"
• How-to: "How to [Achieve Goal] in [Timeframe]"
• List: "[Number] Ways to [Achieve Result]"
• Question: "Are You Making These [Number] [Topic] Mistakes?"

Email Subject Lines

• Urgency: "[Time] left to [benefit]"
• Curiosity: "I shouldn't be telling you this..."
• Personal: "[Name], quick question about [topic]"
• Value: "Free [resource] inside"
• Social proof: "[Number] people already [action]"

Email Sequence Strategic Order (Critical)

Always structure nurture sequences in this progression — order matters for conversion:

1. Email 1 — Welcome/Value Delivery: Deliver promised resource, set expectations, quick win
2. Email 2 — Social Proof/Case Study: Establish credibility NOW while interest is high; specific customer result, certification, or data point
3. Email 3 — Objections/FAQ/Deeper Positioning: Address the 3–5 real reasons prospects don't buy; answer "why you over competitors"
4. Email 4 — Direct Offer/Conversion CTA: Hard close with specific offer, deadline, or next step — NOT a "reply with later" graceful exit

⚠️ Do NOT swap Email 2 and Email 3. Social proof must come before objection handling. Email 4 must drive a real conversion action.

CTAs

• Action-oriented: "Start [Benefit] Now"
• Benefit-focused: "Get My Free [Resource]"
• Low-commitment: "See How It Works"
• Urgency: "Claim Your Spot Before [Deadline]"
• Social proof: "Join [Number] [Audience]"

Buyer Objection Handling (Required for B2B/High-Consideration Copy)

When writing copy for any product or service, proactively identify and address realistic buyer objections with specific proof points — not vague references to "case studies" or "ROI calculators." Always provide substantive responses even without full product details by using placeholder specifics that demonstrate the pattern:

✅ When generating objection-handling content, always write out the actual counter-message copy, not just the category name. Show the specific proof point in the response itself.

Integration Points

Examples

Example 1: Write headlines for a product launch

User: "Write 5 headlines for our new project management tool launch"
→ Load brand voice from templates/brand-voice.yaml
→ Apply headline frameworks
→ Generate 5 variations using different formulas

Example 2: Create an email sequence

User: "Create a 5-email welcome sequence for new subscribers"
→ Invoke Workflows/Email.md
→ Structure: Welcome → Value → Story → Offer → Urgency
→ Output sequence with subject lines and body copy

Example 3: Plan a product launch campaign

User: "Plan a launch campaign for our SaaS product"
→ Invoke Workflows/Campaign.md
→ Output: Timeline, channels, content calendar, KPIs

Example 4: Write landing page copy

User: "Write copy for our landing page using PAS framework"
→ Invoke Workflows/Landing.md with framework=PAS
→ Output: Hero, benefits, proof, CTA sections