ReddRadar
Agent skill
ads-microsoft
Microsoft/Bing Ads deep analysis covering search, Performance Max, Audience Network, and Copilot integration. Evaluates 20 checks with focus on Google import validation, unique Microsoft features, and cost advantage assessment. Use when user says Microsoft Ads, Bing Ads, Bing PPC, Copilot ads, or Microsoft campaign.
Install this agent skill to your Project
npx add-skill https://github.com/AgriciDaniel/claude-ads/tree/main/skills/ads-microsoft
SKILL.md
Microsoft Ads Deep Analysis
Process
- Collect Microsoft Ads data (account export, UET tag status, import results)
- Read
ads/references/microsoft-audit.mdfor full 20-check audit - Read
ads/references/benchmarks.mdfor Microsoft-specific benchmarks - Read
ads/references/scoring-system.mdfor weighted scoring - Evaluate all applicable checks as PASS, WARNING, or FAIL
- Calculate Microsoft Ads Health Score (0-100)
- Generate findings report with action plan
What to Analyze
Technical Setup (25% weight)
- UET tag installed and firing on all pages (MS01)
- Enhanced conversions enabled (MS02)
- Google Ads import validated: URLs, extensions, bids, goals (MS03)
Syndication & Bidding (20% weight)
- Search partner network reviewed, low-performers excluded (MS04)
- Audience Network enabled only if testing intentionally (MS05)
- Bid targets 20-35% lower than Google (CPC advantage) (MS06)
- Target New Customers enabled for PMax, Beta 2026 (MS07)
Campaign Structure (20% weight)
- Campaign structure mirrors Google or follows best practices (MS08)
- Budget proportional to Bing volume: typically 20-30% of Google (MS09)
- LinkedIn profile targeting for B2B (unique advantage) (MS10)
Creative & Extensions (20% weight)
- RSA: ≥8 headlines, ≥3 descriptions (MS11)
- Multimedia Ads tested (unique rich format) (MS12)
- Ad copy optimized for Bing demographics (MS13)
- Action Extension utilized (unique to Microsoft) (MS19)
- Filter Link Extension tested (MS20)
Settings & Performance (15% weight)
- Copilot chat placement enabled for PMax: 73% CTR lift (MS14)
- Conversion goals configured natively, not relying on imported (MS15)
- CPC 20-40% lower than Google for same keywords (MS16)
- CVR comparable to Google, not >50% lower (MS17)
- Impression share tracked for brand and top terms (MS18)
Google Import Validation
Most Microsoft Ads accounts start as Google Ads imports. Critical validation:
What Transfers Correctly
- Campaign structure and ad groups
- Keywords and match types
- RSA headlines and descriptions
- Basic bid strategies
What Needs Manual Review
- URLs: verify all landing page URLs are correct post-import
- Extensions: not all Google extensions have Microsoft equivalents
- Bid amounts: should be 20-35% lower (don't import Google bids as-is)
- Conversion goals: re-create natively for better tracking
- Audiences: import may miss segments, verify all are present
- Negative keywords: verify shared negative lists transferred
Import Schedule
- Auto-import: useful but review changes monthly
- Manual import: more control, recommended for large accounts
- Never import without post-import audit
Copilot Integration
Microsoft's AI assistant creates unique ad opportunities:
Copilot Chat Ads
- Available in Performance Max campaigns
- 73% CTR lift reported in chat placement
- Copilot Checkout launched Jan 2026 (in-chat purchase)
- Natural language ad delivery (conversational context)
How to Evaluate
- Is Copilot placement enabled? (If not, HIGH priority for PMax)
- What % of impressions/clicks come from Copilot?
- CTR/CVR comparison: Copilot vs traditional placements
- Ad copy quality: does it read well in conversational context?
Microsoft-Unique Features
These features are exclusive to Microsoft Ads; evaluate adoption:
| Feature | Description | Priority |
|---|---|---|
| Multimedia Ads | Image-rich search ads with visual elements | Medium |
| Action Extension | CTA button directly in search ad | Medium |
| Filter Link Extension | Filterable category links in ad | Low |
| LinkedIn Profile Targeting | Target by company, industry, job function | High (B2B) |
| Copilot Chat Placement | Ads within Copilot conversations | High |
Bing Demographic Context
Microsoft Ads reach a distinct audience:
- Older demographic (35-65+ over-indexed)
- Higher household income (top 25% income brackets)
- Desktop-heavy (Windows default browser = Edge = Bing)
- Enterprise/corporate users (Office 365 integration)
Ad copy optimization for this audience:
- Professional tone, less casual than Google/Meta
- Emphasize quality, reliability, premium positioning
- Desktop-optimized landing pages matter more
- B2B messaging resonates strongly
Key Thresholds
| Metric | Pass | Warning | Fail |
|---|---|---|---|
| CTR (Search) | ≥2.83% | 1.5-2.83% | <1.5% |
| CPC (Search) | ≤$1.55 | $1.55-2.50 | >$2.50 |
| CPC vs Google | 20-40% lower | 10-20% lower | Same or higher |
| CVR vs Google | Within 20% | 20-50% lower | >50% lower |
| Impression share (brand) | ≥80% | 60-80% | <60% |
Output
Microsoft Ads Health Score
Microsoft Ads Health Score: XX/100 (Grade: X)
Technical Setup: XX/100 ████████░░ (25%)
Syndication: XX/100 ██████████ (20%)
Structure: XX/100 ███████░░░ (20%)
Creative: XX/100 █████░░░░░ (20%)
Settings: XX/100 ████████░░ (15%)
Deliverables
MICROSOFT-ADS-REPORT.md: Full 20-check findings with pass/warning/fail- Google import validation results
- Copilot integration readiness assessment
- Cost advantage analysis (CPC savings vs Google)
- Microsoft-unique feature adoption checklist
- Quick Wins sorted by impact
Recommended Agent Skills
Expand your agent's capabilities with these related and highly-rated skills.
AgriciDaniel/claude-ads
ads
Multi-platform paid advertising audit and optimization skill. Analyzes Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, and Apple Search Ads. 225+ checks with scoring, parallel agents, industry templates, and AI creative generation.
AgriciDaniel/claude-ads
ads-meta
Meta Ads deep analysis covering Facebook and Instagram advertising. Evaluates 46 checks across Pixel/CAPI health, creative diversity and fatigue, account structure, and audience targeting. Includes Advantage+ assessment. Use when user says Meta Ads, Facebook Ads, Instagram Ads, Advantage+, or Meta campaign.
AgriciDaniel/claude-ads
ads-generate
AI image generation for paid ad creatives. Reads campaign-brief.md and brand-profile.json to produce platform-sized ad images using banana-claude. Requires banana-claude (v1.4.1+) with nanobanana-mcp configured. Triggers on: generate ads, create images, make ad creatives, generate visuals, create ad images, generate campaign images, make the images, generate from brief.
AgriciDaniel/claude-ads
ads-audit
Full multi-platform paid advertising audit with parallel subagent delegation. Analyzes Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and Microsoft Ads accounts. Generates health score per platform and aggregate score. Use when user says audit, full ad check, analyze my ads, account health check, or PPC audit.
AgriciDaniel/claude-ads
ads-linkedin
LinkedIn Ads deep analysis for B2B advertising. Evaluates 25 checks across technical setup, audience targeting, creative quality, lead gen forms, and bidding strategy. Includes Thought Leader Ads, ABM, and predictive audiences. Use when user says LinkedIn Ads, B2B ads, sponsored content, lead gen forms, InMail, or LinkedIn campaign.
AgriciDaniel/claude-ads
ads-competitor
Competitor ad intelligence analysis across Google, Meta, LinkedIn, TikTok, and Microsoft. Analyzes competitor ad copy, creative strategy, keyword targeting, estimated spend, and identifies competitive gaps and opportunities. Use when user says competitor ads, ad spy, competitive analysis, competitor PPC, or ad intelligence.
Didn't find tool you were looking for?