What is Wynter?

Wynter empowers B2B companies to conduct instant market research, message testing, and brand tracking by leveraging AI technology and a proprietary panel of over 70,000 verified professionals. Users can select precise audiences based on job title, industry, or company size, then launch surveys and tests to uncover what their ideal customers think about their brand, messaging, and unique value propositions.

The platform streamlines the research process, providing actionable qualitative insights on brand awareness, customer perceptions, and messaging effectiveness, all delivered within 12 to 48 hours. This rapid turnaround helps businesses optimize conversion rates, align messaging with customer pain points, and stay ahead in rapidly changing markets, without relying on slow or generic research panels.

Features

Rapid B2B Message Testing: Analyze whether messaging resonates with your ideal customer profile within 48 hours.
Market Research Surveys: Launch custom surveys with access to over 70,000 LinkedIn-verified B2B professionals.
Brand Tracking: Monitor awareness, preference, and perception among your target buyers on an ongoing basis.
Preference Testing: Discover which landing page or value proposition performs best with your target audience.
ICP Pulse: Receive automated, quarterly insights directly from high-value customer segments.
Landing Page & Pricing Tests: Evaluate how target users understand and value your pricing and landing pages.
Self-Serve Research Platform: Instantly create, launch, and analyze tests without lengthy setups or meetings.
Vetted Audiences: Reach verified panelists selected by job title, company size, and industry for high-quality feedback.
Instant TL;DR Summaries: Gain digestible, actionable summaries for all research results.

Use Cases

Testing new website or landing page messaging for effectiveness.
Assessing brand perception changes after a new campaign or product launch.
Evaluating pricing model clarity and customer value understanding.
Conducting rapid ICP (Ideal Customer Profile) research for product positioning.
A/B testing value propositions and design options for B2B markets.
Identifying buyer pain points and priorities to inform product development.
Tracking quarterly or semi-annual brand awareness among targeted segments.
Supporting sales and marketing teams in optimizing communications.

FAQs

Do I need a subscription to use Wynter?

No, Wynter offers a pay-as-you-go option in addition to annual subscription plans. Pay-as-you-go users pay a higher per-test fee, while subscription plans provide bulk credits and discounts.
How quickly can I expect results from my research or tests?

Wynter delivers test and survey results within 12 to 48 hours, enabling rapid decision making and iteration.
What types of audiences can I reach with Wynter?

Wynter provides access to over 70,000 verified B2B professionals, allowing precise targeting by job title, industry, and company size.
Are there any long-term contracts required?

Wynter does not require long-term contracts for usage. Subscription plans are billed annually while pay-as-you-go has no ongoing commitment.
What can credits be used for in Wynter?

Credits are used to purchase any type of test or survey across all audience levels, offering flexibility in allocating resources to different research needs.