SpicyGen
What is Willow?
Willow is a comprehensive social media management platform tailored for B2B service businesses. It empowers users to grow their online presence efficiently by leveraging a powerful combination of features, including an intuitive platform, a social media AI agent (Will), and access to marketing experts.
Willow streamlines social media management by providing tools for scheduling, content inspiration, and detailed analytics. The platform allows users to plan and publish content across multiple social channels, keeping their audience engaged. With Willow, businesses can enhance their brand, attract employees, and generate leads without significant time investment.
Features
- Scheduling: Draft, approve, and schedule social media posts across multiple platforms.
- Content Inspiration: Discover trending topics and news within your industry.
- Content Analytics: Analyze your social media performance and track key metrics.
- Social Media Expert: Access to dedicated social media experts for strategy and brainstorming sessions.
- AI Agent Will: Automate content creation with a virtual social media agent.
- Personal Newsroom: High-quality curated content and industry news.
- Personal Branding: Schedule content to connected employee LinkedIn profiles, fostering thought leadership.
- Coaching Sessions: Benefit from 1-1 coaching to create a strong social media strategy.
Use Cases
- Streamlining social media management for B2B companies.
- Automating content creation and scheduling.
- Analyzing social media performance and optimizing strategy.
- Staying up-to-date with industry news and trends.
- Building a personal brand and thought leadership.
- Enhancing employee advocacy on social media.
FAQs
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What is a "Will" caption?
A "Will" caption is a social media post written by our AI Agent Will. He learns about your company and uses that information to write unique posts for your social media profiles. Our experts do an extra check for customers who receive social media coaching. -
Why Willow instead of a marketing agency?
Willow is many times cheaper. You stay in full control of the content. You'll learn how to manage social media yourself. Bonus: no annoyingly long feedback loops. -
How much time should I invest in Willow?
The time investment in Willow is about the same as in a marketing agency. You have a regular meeting to talk about the goals and strategies. Time you'd spend giving feedback to an account manager, is now spend fine-tuning the post written by Will. Willow users spend about one hour per week or less on social media planning. -
Do you have a referral program for people who recommend Willow to others?
Yes. Are you a Willow user? Contact your Customer Success Manager for more details. Are you a (marketing) agency? Contact Sales for more details.
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