What is Usermaven?
Usermaven offers a comprehensive suite of analytics tools designed to provide in-depth insights into website and product performance. It automatically captures all user events, removing the need for manual coding and simplifying the tracking process for marketers and product professionals.
With features like AI-powered funnel analysis, multi-touch attribution, and user journey mapping, the platform delivers actionable data to optimize marketing strategies and enhance user experience. Its privacy-centric approach ensures compliance with GDPR and CCPA regulations.
Features
- Website Analytics: Real-time, user-friendly website analytics.
- Product Analytics: In-depth analysis of user behavior within a product.
- Contacts Hub: Centralized management of user contact information.
- Segments: Group visitors, users, and companies for personalized campaigns.
- Funnels: Analyze customer journeys and identify optimization opportunities.
- Attribution: Multi-touch attribution models to track channel contributions.
- User Journeys: Visualize and understand user behavior patterns.
- Maven AI: AI-powered assistant for instant analytics queries and insights.
- Auto-captured events: Track user interactions automatically, without any coding.
- Cookieless Tracking: Offers cookieless option.
- Data Ownership: Allow users to request export or deletion anytime
Use Cases
- Analyze website traffic and user behavior to improve engagement.
- Track key performance indicators (KPIs) for SaaS products.
- Optimize marketing campaigns based on attribution data.
- Identify and address user friction points in onboarding processes.
- Improve product adoption by understanding feature usage.
- Enhance customer retention by identifying at-risk users.
- Personalize user experiences based on segmented data.
- Gain a clear view of marketing ROI.
FAQs
-
What is an event?
Any user action performed on your website and app such as page view, link click, button click etc. Activity data received from 3rd party integrations is also counted in the events. -
What is a workspace?
A workspace is a place where you can create, manage and view analytics data for your product or business. If you have multiple products or businesses, you’ll need multiple workspaces to manage the data in their respective workspaces. -
Can I try Usermaven for free before committing to a paid plan?
Yes, we offer a 30-day free trial with full access to our features, so you can explore Usermaven's capabilities and decide if it's the right fit for your business. -
Are there any extra or hidden charges?
No, Usermaven has no hidden charges. We offer simple and transparent pricing plans. You can upgrade, downgrade, or cancel your plan anytime. -
How does Usermaven anonymize visitors' data?
Usermaven prioritizes user privacy. To achieve this, we anonymize visitor data using a one-way hashing function. This function transforms visitor data (like IP address and User-Agent) into a unique identifier that cannot be reversed to reveal the original data. This ensures that visitor information remains anonymous while allowing us to analyze website usage patterns.
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