What is TRIBE?

TRIBE is a comprehensive platform designed to help marketers and brands efficiently build, manage, and measure high-performing creator communities. With an extensive opt-in creator network, TRIBE streamlines campaign execution for TikTok, Instagram, Snapchat, and Pinterest by centralizing communication, content approvals, legal processes, and payments within one unified solution.

The platform provides advanced features for campaign management, creator sourcing, employee-generated content, and detailed reporting powered by first-party data. Supported by an expert team, users benefit from onboarding, training, and dedicated account management, enabling them to drive impactful marketing strategies with measurable results and optimized performance.

Features

Creator Discovery: Access 70,000+ engaged, opt-in creators for collaboration.
Campaign Management: Execute and manage campaigns through a central platform.
Employee-Generated Content: Scalable solutions for internal content creation.
In-Platform Reporting: Real-time analytics from TikTok, Instagram, and Pinterest APIs.
Dedicated Support: Customer Success and Community Management teams provide onboarding, training, and ongoing assistance.
Centralized Communication: Manage contracts, approvals, payments, and content from one dashboard.
Flexible Service Levels: Choose between self-managed or fully managed campaign solutions.
Strategic Creator Sourcing: Upfront shortlists and strategic planning based on campaign objectives.
Custom Account Planning: Tailored strategies aligning with business goals and KPIs.
Creator-Fan Groups: Build, manage, and customize groups to better align with brand objectives.

Use Cases

Launching influencer marketing campaigns across multiple social platforms.
Streamlining approval and management of user-generated content for brands.
Accessing a large, vetted creator community for high-quality content production.
Analyzing campaign performance and optimizing marketing strategies with detailed analytics.
Managing contractual, payment, and legal processes for creator partnerships.
Implementing employee-generated content campaigns at scale.
Building long-term relationships and customized creator groups tailored to brand needs.

FAQs

Can I run a single campaign?

Yes, TRIBE offers Pay-Per-Use campaigns, allowing brands and agencies to run one-off campaigns without a long-term commitment.
What is an Activation Fee?

The Activation Fee for Pay-Per-Use campaigns covers initial access to the platform, onboarding, training, and campaign setup and management.
Is there a minimum spend required to run a campaign?

Yes, the minimum budget is $10,000 for Pay-Per-Use campaigns and $2,000 for campaigns under a subscription.
How much do creators charge for their services?

Creator fees vary based on factors like follower size, engagement rate, experience, and content quality. Brands set a fixed campaign budget and can view creator rates alongside campaign submissions.
What are the benefits of an annual agreement versus pay-per-use?

Annual subscriptions allow for multiple campaigns without individual activation fees, providing brands with ongoing access to TRIBE's technology, creator community, and enhanced platform features.