What is Trendtracker?
Trendtracker is a strategic intelligence platform that leverages artificial intelligence to automate the process of trend discovery, tracking, and forecasting. Trusted by industry leaders like PepsiCo and Manulife, it helps organizations save time, effort, and resources in strategic trend research.
The platform analyzes vast amounts of online data from over 12,000 sources, including academic research papers, patents, and news publications, converting this information into actionable insights. Trendtracker's AI engine eliminates human bias, providing quantified trend metrics and tailored analysis, empowering companies to anticipate disruptive trends and make proactive decisions.
Features
- Trend Board: Proactively manage trends with custom trend boards for any analysis challenge.
- Trend Scoring: Eliminate human bias from trend research with AI-driven Trend Metrics.
- Trend Insights: Empower your strategic research with 360° in-depth trend analysis.
- Trend Radar: Elevate your trend monitoring with automated Trend Radars.
- Smart Surveys: Merge human intelligence with AI-powered trend scoring.
- Data Monitoring: Access to hundreds of millions of online publications.
Use Cases
- Trend Analysis & Forecasting
- Strategic Foresight & Planning
- Technology Scouting
- Risk Management
- Innovation Management & Product Development
- Investment Trend Analysis
- Market and Consumer Insights
FAQs
-
What kind of data is available in Trendtracker?
Our advanced AI algorithms scan over 12,000 sources globally and analyse more than 250 million documents, including: Academic research papers, Patents, Corporate news, Industry news, Newspapers, Social Issues, Macro forces, Consumer news. -
What kinds of trends can I search for?
Our trend database contains: Scientific trends: Medicine & Pharmacy, Genetics, Sustainable Energy, etc. Social trends: Equality & Inequality, Diversity & Inclusion, Migration & Immigration, etc. Political trends: Globalisation & Deglobalisation, Geopolitics, International Conflict & War, etc. Technological trends: Financial Technology, Information & Communication Technology, Algorithms & Computing, etc. Economic trends: Consumer Behavior & Experience, Business Models & Ecosystems, Investment & Funding, etc. Legal trends: New Regulations & Directives, Privacy, Compliance, etc. Environmental trends: Environmental, Social and Governance (ESG), Sustainable Development Goals (SDG), Corporate Social Responsibility (CSR), etc. -
How many trends are available in Trendtracker?
Our trend database covers +3000 trends, encompassing social, economic, political, scientific, technological, legal, environmental, and ethical subjects. -
Who uses Trendtracker?
Trendtracker is used by global leaders such as Pepsico, Procter & Gamble, UEFA, Zurich Insurance Group, the Geneva Association, Deloitte, BNP Paribas, Umicore and many others. Read more about it here. Professionals from strategy, innovation, R&D, corporate development, market intelligence, private equity, risk management, and M&A teams rely on Trendtracker to track the latest market trends and make strategic decisions. Industries we typically work with, but are not limited to, include: insurance, consumer goods, media & entertainment, sports, energy, health & pharma, government & public sector, transport & logistics, telecommunication, and consulting. -
Is there a free trial of Trendtracker available?
Yes, we offer a two-week free trial to try out the Trendtracker platform.
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