What is Thunder Experience Cloud?
Thunder Experience Cloud delivers a comprehensive platform for enterprise-level ad serving, allowing brands to produce, review, personalize, and measure digital ads across multiple media channels. Its suite includes a Creative Management Platform for producing high-quality creatives, tools for workflow automation, and Dynamic Creative Optimization that tailors ad experiences using real-time data signals like segmentation, weather, or time of day.
By utilizing cross-device identity graphs, Thunder ensures consistent, relevant, and optimally-timed ad delivery to target audiences. Advanced measurement tools provide transparent reporting on reach and conversion, helping marketers understand the entire customer journey and refine strategies for maximum impact.
Features
- Creative Management Platform: Produce and manage digital ads with animation, video, retina-display, and WYSIWYG editing.
- Dynamic Creative Optimization: Personalize and optimize ad experiences per user in real time using data signals.
- Ad Serving: Deliver targeted ads at optimal times to the right audiences.
- Experience Measurement: Transparent dashboard showing reach, frequency, and conversions on a per-person basis.
- Workflow Automation: Streamline ad production with bulk creation, auto-generate, and cloning tools.
Use Cases
- Scaling personalized advertising campaigns across multiple channels.
- A/B testing different ad creatives for improved engagement.
- Automating ad production to reduce time and manual effort.
- Tracking the full lifetime experience of ads across target segments.
- Ensuring consistent and relevant ad frequency for each customer.
