What is Rockerbox?

Rockerbox provides a robust, AI-enabled platform for unified marketing measurement, integrating Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and Incrementality Testing. This solution streamlines the collection, centralization, and analysis of marketing data from over 100 online and offline channels, providing marketers with a single, reliable source of truth for all campaign activities. With advanced analytics and customizable models, Rockerbox enables organizations to accurately assign credit, predict outcomes, and optimize marketing budgets based on real-time data and statistical methodologies.

Focused on enterprise-scale needs, Rockerbox ensures privacy compliance and seamless integration with existing marketing and data infrastructure. Its features include data deduplication, customizable attribution models, and expert consultancy, catering to complex marketing strategies and enabling actionable, data-driven decisions. By unifying fragmented data and methodologies, marketers gain clarity, confidence, and precise performance insights for sustainable business growth.

Features

Multi-Touch Attribution: Real-time, granular insights across multiple touchpoints to measure channel performance and optimize conversions.
Marketing Mix Modeling: Predictive analytics using statistical models to analyze the impact of media, seasonality, promotions, and economic factors.
Incrementality Testing: Determines causal impact of campaigns with control groups, identifying true drivers of incremental conversions.
Data Centralization: Aggregates, deduplicates, and structures data from 100+ marketing and business platforms for comprehensive analysis.
Customizable Attribution Models: Tailors credit distribution across touchpoints based on specific business requirements.
First-Party Data Compliance: Centralizes user-level marketing data while adhering to privacy regulations such as GDPR.
Flexible Integrations: Seamlessly connects to platforms like Google, Facebook, Shopify, and custom business tools for unified data export.
Expert Services: Provides onboarding, model customization, and ongoing strategic support to maximize marketing measurement value.

Use Cases

Analyze and optimize multi-channel marketing attribution to maximize return on ad spend.
Centralize fragmented marketing performance data for complete, actionable insights.
Validate and calibrate attribution models using predictive analytics and historical data.
Measure the true incremental impact of individual campaigns and channels.
Optimize media investments and budget allocations based on channel-specific performance.
Track difficult-to-measure offline channels such as direct mail and TV alongside digital campaigns.
Integrate marketing performance data with business intelligence and financial platforms.

FAQs

How does Rockerbox centralize and standardize marketing data?

Rockerbox aggregates, deduplicates, and structures marketing data from more than 100 online and offline channels, ensuring cross-platform consistency and providing a single source of truth for analysis without the need for custom data pipelines.
How does Multi-Touch Attribution (MTA) work with Rockerbox?

MTA in Rockerbox provides real-time, detailed insights into customer interactions across various touchpoints, assigning credit to each interaction and enabling marketers to understand and optimize the full conversion path.
What privacy and compliance measures are supported?

Rockerbox is SOC2 Type 2 certified and complies with GDPR and U.S. state privacy laws, supporting first-party data strategies and flexible integration with self-hosted or server-side pixels for secure data handling.
What types of marketing channels and platforms can Rockerbox integrate with?

Rockerbox integrates with digital and offline channels such as Google, Facebook, TikTok, Shopify, direct mail, podcasts, TV, and many more, allowing a comprehensive view of all marketing activities.
Can Rockerbox handle hard-to-track channels like direct mail or TV?

Yes, Rockerbox combines multiple methodologies including MTA, MMM, and Incrementality Testing to track and measure the impact of both digital and hard-to-track offline channels, providing an accurate assessment of all campaigns.