What is Reach?
Reach is an innovative AI personalization assistant designed to transform how sales representatives conduct email outreach. This tool accelerates the process of crafting personalized emails by harnessing data from multiple sources to quickly generate relevant icebreakers tailored to each lead's context. Reach seamlessly integrates with various platforms, including Hubspot, and can be accessed as a Chrome extension for maximum convenience.
With Reach, sales reps can automate lead monitoring with its forthcoming 'Reach Triggers' feature, which alerts the user to timely opportunities for targeted communication. The system is built to streamline the research phase, pulling in prospect details from over 20 data sources directly into a single interface, allowing for rapid personalization of messaging. By utilizing AI-driven icebreaker suggestions, Reach promises an increase in email open and response rates, coupled with reduced time spent on manual personalization.
Christopher Buterbaugh, a Sr SDR, highlighted the immediate impact of Reach by noting a significant uptick in emails opened and more responses with less effort spent on personalizing content. Reach's efficiency is underlined by data from Salesloft, illustrating that what typically takes an average of 5 minutes for manual personalization per email is cut down to just 30 seconds with Reach, saving reps hours each week. Reach invites sales teams to work smarter, not harder, providing a familiar workflow with all necessary data and integrations to scale email personalization without the need for a credit card.
Features:
- Automated prospect research: Gather and organize prospect data from 20+ resources.
- AI-generated icebreakers: Generate relevant icebreakers from diverse data sources.
- Seamless platform integration: Effortless integration with CRM tools and tech stacks.
- Bulk import and export: Manage email campaigns efficiently with substantial data handling.
- Chrome extension & Web app: Access Reach's features on-demand with browser-friendly tools.
Use cases:
- Personalized email outreach for sales professionals.
- Timely follow-ups based on automated lead monitoring.
- Streamlined prospect research for hyper-personalized communication.
