What is Obviously?
Obviously operates as a full-service influencer marketing agency, catering to prominent global brands. It specializes in creating and managing custom creator networks tailored to each brand's specific requirements. The agency handles the entire campaign lifecycle, from identifying and vetting influencers to activating them for campaigns, ensuring all generated first-party data belongs to the client.
Utilizing its proprietary AI and technology platform, Obviously provides clients with an interactive dashboard for real-time campaign monitoring, advanced data analytics, and comprehensive reporting. This technology facilitates data-driven optimization and includes brand safety checks. The agency is equipped to execute large-scale campaigns, aiming to generate significant global reach and impact across various social media platforms like Instagram, TikTok, and YouTube.
Features
- End-to-End Campaign Management: Offers comprehensive services from influencer discovery to campaign reporting.
- Exclusive Custom Creator Network: Builds dedicated influencer networks specific to each brand.
- Proprietary AI and Technology: Employs AI for analytics, reporting, optimization, and brand safety.
- Share of Influence™ Analysis: Delivers AI-powered competitive intelligence on influencer spending, volume, and content trends.
- Quick-Turn Content Creation: Enables rapid content generation by leveraging the creator network.
- Always-On Ambassador Programs: Manages long-term relationships with multi-tier influencers and key opinion leaders.
- Product Seeding & Custom Boxes: Handles identification, vetting, and logistics for influencer product gifting.
- UGC For Commerce: Identifies and repurposes existing influencer content for product detail pages on retail sites.
- Studio Dashboard & Custom Reporting: Provides tailored tracking of key metrics, real-time monitoring, and actionable reports.
Use Cases
- Launching and managing integrated influencer marketing campaigns.
- Building and scaling exclusive brand creator networks.
- Analyzing competitor activities and performance in the influencer space.
- Generating timely, culturally relevant content through influencers.
- Developing and maintaining long-term brand ambassador programs.
- Leveraging user-generated content to enhance e-commerce listings.
- Measuring and optimizing influencer marketing ROI through data analysis.
