What is Novela?

Novela provides advanced AI-driven digital marketing simulations designed to equip learners with practical, real-world skills essential in the modern AI economy. The platform allows users to interact with true-to-life digital marketing interfaces, make strategic decisions, and receive immediate, actionable feedback. This approach facilitates a deep understanding of fundamental marketing concepts by enabling users to apply their knowledge and observe the outcomes in realistic scenarios.

Central to the Novela experience is Ela, an AI Teaching Assistant. Ela utilizes sophisticated algorithms to deliver real-time, context-sensitive advice and feedback, guiding users through complex decisions and clarifying the rationale behind marketing strategies. This interactive guidance not only reinforces learning but also prepares users to collaborate effectively with AI tools in professional settings. The simulations cover key platforms like Google Ads, Meta Ads, LinkedIn Ads, and Display Advertising, embedded within engaging narratives.

Features

Real-World Scenarios: Navigate authentic digital marketing interfaces (Google Ads, Meta Ads, LinkedIn Ads, Display Advertising) with a dynamic auction engine and real-world data.
AI Teaching Assistant (Ela): Receive real-time, context-sensitive advice, feedback, and in-the-moment guidance from an AI tutor.
Intelligent Analytics: Understand the 'how' and 'why' behind marketing decisions through advanced algorithm-driven feedback.
Playful Learning Environment: Experiment safely with marketing strategies in engaging simulations.
Leaderboard: Encourages healthy competition among learners.

Use Cases

Engaging students in undergraduate, postgraduate, and executive education marketing classes.
Upskilling marketing teams within businesses through hands-on training.
Enabling independent learners to gain practical digital marketing experience risk-free.
Teaching effective campaign setup and management for major advertising platforms.
Developing skills to apply fundamental marketing concepts in simulated environments.
Preparing users to work effectively alongside AI co-pilots in marketing roles.