What is Mitzu?

Leverage your existing data warehouse for powerful product and marketing analytics with Mitzu. This platform offers a no-code solution designed for warehouse-first companies, empowering non-technical teams to gain actionable insights directly from their data without writing SQL. By connecting directly to your data warehouse, Mitzu ensures data consistency, provides real-time visibility at the event level, and maintains data security as information is never transferred or duplicated externally.

Mitzu delivers cost-effective analytics that scale with your data volume, reducing infrastructure costs associated with data duplication. It facilitates unified analysis across product, marketing, and revenue data, offering specific solutions tailored for industries like E-commerce, B2B SaaS, Media & Entertainment, and Gaming. Quick integration with major data warehouses allows businesses to start deriving value rapidly, transforming raw data into understandable insights for faster, data-driven decision-making across various teams including Product, Marketing, and Engineering.

Features

Warehouse-Native Analytics: Connects directly to your data warehouse, leveraging existing data without duplication.
No-Code Interface: Allows non-technical users to perform complex analytics without writing SQL.
User Behavior Analysis: Understand individual user actions and journeys.
Funnel Optimization: Analyze conversion rates through defined user steps.
Cohort Analysis: Study the behavior of specific user groups over time.
Retention Measurement: Track recurring user engagement and product stickiness.
Segmentation: Define and analyze specific user segments based on behavior or properties.
Unified Dashboards: Visualize key product, marketing, and revenue metrics in one place.
B2B Analytics: Analyze account-level customer journeys (Available in Growth/Enterprise plans).
Revenue Analytics: Calculate MRR and subscriber metrics directly (Available in Growth/Enterprise plans).

Use Cases

Analyzing customer journeys on websites and mobile apps.
Optimizing conversion funnels for onboarding or checkout processes.
Measuring user retention and engagement for SaaS products.
Segmenting users based on behavior for targeted marketing campaigns.
Understanding audience engagement for media platforms.
Analyzing player behavior and retention in games.
Tracking key B2B account interactions and health.
Monitoring product performance metrics through unified dashboards.
Enabling self-service analytics for product, marketing, and data teams.

FAQs

How secure is Mitzu?

Mitzu enhances security by connecting directly to your data warehouse and never copying company data. Access is controlled via permissions set within your warehouse.
How does Mitzu compare to traditional product analytics tools like Amplitude or Mixpanel?

Unlike traditional tools, Mitzu doesn't copy your data; it executes SQL queries directly in your warehouse, making it cost-effective and secure, especially for large datasets. It also supports virtual events modeled in the warehouse.
How fast are the analytics queries in Mitzu?

Query speed depends on your data warehouse performance. For most customers with optimized setups, insights are generated in near real-time (under 5 seconds). Mitzu can advise on data organization for performance.
What are the benefits of warehouse-native analytics?

Benefits include enhanced data security, cost-effectiveness (no data duplication), ability to analyze longer data histories (beyond typical 6-12 month limits of some tools), and support for virtual events created in the warehouse (e.g., churn events).
Why is Mitzu priced based on seats?

Seat-based pricing provides predictability and avoids costs escalating rapidly with increased event volume or tracked users, aligning the price with the value delivered to active users.