What is Mason?
Mason is a comprehensive AI-powered e-commerce optimization platform that helps online stores create personalized shopping experiences. The platform combines conversion, merchandising, promotion, and gamification engines to transform browsing into buying, enabling businesses to recover abandoned carts and increase average order value.
The platform offers no-code setup and fully customizable shopping experiences, supported by intelligent data-driven automation. Mason integrates seamlessly with existing e-commerce infrastructure to deliver micro-segmented merchandising strategies, personalized offers, and enhanced product discovery, helping brands achieve up to 35% new revenue growth.
Features
- Conversion Engine: AI-powered sales optimization for abandoned cart recovery
- Merchandising Engine: Micro-segmented product catalog management
- Promotion Engine: Personalized offer and discount code distribution
- Gamification Engine: Enhanced product discovery and confidence building
- Analytics Dashboard: Transparent attribution tracking for all interactions
- Multi-channel Integration: Seamless connection across shops, email, SMS, and social
- No-code Setup: Easy implementation with customizable options
Use Cases
- Cart abandonment recovery
- Personalized product recommendations
- Customer segmentation and targeting
- Automated promotional campaigns
- Visual merchandising optimization
- Customer engagement enhancement
- Zero-party data collection
FAQs
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Can I track performance of campaigns I run through the app?
Yes, Mason comes with built-in performance insights around Orders, CTRs, Revenue and more at a campaign level, helping you understand what's working and make informed business decisions. -
Will I get a heads-up if my store nears the order cap?
Yes, you will receive regular digests about your usage, and the Merchant Success team will notify you when you're approaching your plan's limits to help you transition to a more suitable plan. -
Can I run A/B tests using Mason?
A/B testing functionality is coming soon, which will allow users to run simple, one-click A/B tests to measure campaign impact on customers.
