Letterdrop - Social Selling for GTM teams

Letterdrop Social Selling for GTM teams

Paid

From 1250$

Home: https://letterdrop.com

#Social Selling
#Lead Generation
#demand generation
#Outbound
#account-based marketing
#content marketing

Visit Letterdrop

What is Letterdrop?

Letterdrop is a social selling platform designed for Go-To-Market (GTM) teams, including Sales, Demand Gen, and RevOps. It helps teams identify and engage with warm leads, improving booking rates and closing pipeline gaps.

The platform integrates with CRMs and sales engagement tools like Salesforce, HubSpot, Apollo, Outreach, and Clay. Letterdrop captures demand by monitoring keywords and accounts, generating thought leadership content from sales calls to help teams achieve more efficient demand generation.

Features

Thought Leadership Creation: Automatically generates thought leadership content from sales calls.
Salesforce and HubSpot Integration: Seamlessly integrates with Salesforce and HubSpot for efficient lead management.
Keyword Monitoring: Tracks relevant keywords and accounts to identify warm leads.
ABM Nurture: Automates the nurturing of target accounts.
Revenue and pipeline attribution: Provides clear insights into revenue and pipeline impact.

Use Cases

Identifying warm leads familiar with your company or solutions.
Automating thought leadership content creation for executives and sales representatives.
Nurturing target accounts with personalized content.
Integrating social selling activities with existing CRM and sales engagement platforms.
Improving outreach effectiveness by focusing on high-intent leads.

FAQs

Who should use Letterdrop?

Letterdrop is a great fit if you're sales-led, need pipeline, and want to start an inbound-led outbound motion.
Which industries are a best fit for this playbook?

We've seen the most success for companies in two categories:1. You sell to buyers in Sales, Marketing, or HR.2. You sell to a skeptical or technical buyer where cold outbound is hard. You need to educate decision makers. Think Cybersecurity, IT decision makers, CTOs.We've seen Letterdrop work for all kinds of buyers in other industries like BIM managers in construction or CFOs. You'd be surprised.
Why should my reps start social selling?

Most teams are seeing diminishing returns on increased cold activity. A small percentage of your market is ready to buy at any time. You should focus your outreach on hand raisers showing interest and instead nurture everyone else. We help you go after low hanging fruit instead of spamming your TAM.
I'm worried my reps won't adopt it

For prospecting, reps don't need to do anything. All they have to do is connect their accounts and Letterdrop can be centrally managed by a single person on your RevOps or Marketing team. It's all taken care of for the reps.For posting, you can get a marketer to quickly write content (5 mins w/ Letterdrop) on the rep's behalf. We recommend this to start (but it doesn't scale). Thankfully, once reps start seeing the impact, they are excited to start posting themselves.