What is Entyx?

Entyx provides an AI-driven marketing automation platform tailored for influencer and streamer collaborations. It utilizes artificial intelligence to offer marketers insights into brand perception across various media, enabling data-driven decisions for enhanced campaign effectiveness. The platform automates processes like logo and keyword tracking within video and audio content, eliminating manual effort and delivering detailed analytics on visibility, frequency, and context.

The tool includes comprehensive media monitoring features, allowing users to identify and select relevant streamers, manage advertising integrations in real-time, and monitor campaign execution and outcomes. Entyx also incorporates sentiment analysis to gauge how influencers represent a brand and its effect on audience perception. Furthermore, it presents interactive advertising solutions designed for platforms such as Twitch, featuring banner placements and gamification tactics to boost viewer engagement and retention.

Features

AI Logo Tracking: Automatically identifies and monitors brand logos in video content with high accuracy.
AI Keyword Tracking: Scans video and audio for specific keywords and phrases, providing frequency and context statistics.
AI Sentiment Tracking: Analyzes the tone and sentiment of influencers mentioning brands or keywords.
Streamer Analysis Hub: Delivers data on streams, channel summaries, stream analysis, and earned media value.
Influencer Marketing Hub: Facilitates management of single and multi-campaigns, advertising banners, and includes an escrow service.
Interactive Twitch Advertising: Provides tools like Advertising Banner, "Catch the Drop" Game, Multi Banner, and Point Clicker Game for engagement.
Media Monitoring: Enables sorting, selecting, and tracking advertising integrations with streamers in real-time.
Real-Time Ad Banner Placement: Automates banner placement in streamer descriptions without manual coordination.

Use Cases

Tracking brand logo visibility and exposure duration in influencer streams.
Monitoring specific keyword mentions and their context within video and audio content.
Analyzing influencer sentiment towards a brand or product during mentions.
Identifying and selecting suitable streamers for marketing collaborations.
Managing and tracking influencer marketing campaigns from initiation to completion.
Automating advertising banner placements on streaming platforms like Twitch.
Executing interactive advertising campaigns and games during live streams.
Evaluating the earned media value derived from influencer partnerships.
Securing financial transactions for advertising integrations using an escrow service.