What is Datopus?

Datopus is an advanced AI-driven analytics platform designed to easily integrate with Google Analytics and other Google products, enabling businesses to gain deep insights into user behavior without any manual configuration or coding. With automated integration and autocapture of user interactions, Datopus minimizes technical overhead, allowing product, growth, and marketing teams to focus on actionable insights rather than setup.

Users can query data in plain English, visualize trends in real time, and replay user sessions to understand feature engagement, conversion bottlenecks, and usage patterns. Datopus prioritizes robust data security, utilizing SOC-compliant cloud storage, and offers flexible reporting, funnel analysis, and auto event tagging. Its suite of features empowers organizations to uncover user needs, optimize product performance, and drive continuous improvement across digital experiences.

Features

Automated Integration: Connects Google Analytics, Google Cloud, Google AI, and more with zero manual configuration
Natural Language Data Query: Ask questions and generate charts in plain English for instant insights
Event Autocapture: Automatically tracks all user interactions without manual coding
Session Replay: Replays user journeys with technical details like console logs and network requests
Feature Usage Analytics: Monitors real-time engagement metrics for product features
Funnel & Exit Analysis: Identifies conversion drop-off points and exit reasons in user journeys
Smart Event Tagging: Automatically tags and categorizes tracked events contextually
Real-Time Dashboards: Offers live analytics, engagement trends, and customizable reporting
Continuous Improvement Recommendations: Generates actionable suggestions based on analyzed behavior
Enterprise-Grade Security: SOC-compliant, fully encrypted data storage and management

Use Cases

Product teams seeking to refine features based on actual user engagement data
Marketing professionals aiming to optimize campaign ROI with evidence-driven decisions
Growth strategists looking to identify and address user drop-off points in conversion funnels
Technical leaders monitoring and troubleshooting front-end issues via session replay
SaaS businesses requiring scalable, zero-code analytics across multiple tenants
Companies wanting to enable non-technical stakeholders to query and visualize analytics easily
Organizations looking for GDPR and SOC-compliant analytics with full data ownership

FAQs

How does Datopus differ from other analytics platforms?

Datopus offers automated integration with the Google ecosystem, zero-code event autocapture, AI-powered natural language querying, and full data ownership, making advanced analytics accessible and actionable for teams without extensive technical resources.
What are the steps to start using Datopus?

Getting started with Datopus involves three steps: installing the tracking script, using the analytics portal for user behavior insights, and translating findings into product improvements.
What does Datopus track exactly?

Datopus automatically tracks all user actions and events within web apps or websites, aggregating detailed engagement, conversion, and feature usage data for comprehensive analysis.
Does Datopus provide category analytics?

Yes, Datopus delivers category analytics by segmenting user interactions and engagement across various product features, usage channels, and user groups.
I'm more accustomed to tracking Page Views and Button Clicks. Is this possible with Datopus?

Yes, Datopus can automatically track page views, button clicks, and other standard events without the need for manual tagging or coding.