What is Billy Grace?
Billy Grace is an advanced AI-powered marketing platform designed to revolutionize online marketing efforts through unprecedented precision, intelligence, and efficiency. The platform addresses common marketing challenges by providing reliable first-party data tracking, modeled attribution, and centralized analytics in a single unified solution.
The platform stands out with its ability to deliver unbiased marketing data through first-party pixel technology, while offering AI-powered optimizations that automatically enhance campaign performance across multiple channels. It integrates seamlessly with major e-commerce platforms and provides GDPR-compliant solutions prepared for the cookieless future.
Features
- First-party Data Tracking: Unmatched precision in tracking customer journeys
- Modeled Attribution: Data-driven attribution combining Marketing Mix Modeling techniques
- Centralized Analytics: Unified dashboard for all marketing channels
- Automatic Optimization: AI-powered cross-channel campaign optimization
- Creative Studio: AI-powered creative-level analytics
- Multi-Channel Integration: Compatible with major e-commerce platforms
Use Cases
- Marketing performance tracking and optimization
- Cross-channel campaign management
- Data-driven marketing decision making
- Marketing ROI improvement
- Customer journey analysis
- Marketing budget allocation
FAQs
-
How are you prepared for the cookieless future?
Billy Grace is already fully aligned with the cookieless future by utilizing exclusively first-party cookies. -
When is Billy Grace relevant for me?
Billy Grace is highly relevant for every company with at least a monthly ad spend of €10k and 300 monthly conversions. In general, these factors apply to SMEs, corporate companies, and marketing agencies. -
How do you cope with GDPR laws & regulations?
Billy Grace is entirely GDPR-compliant. Our first-party pixel anonymizes all tracking data, which ensures we comply with GDPR rules.
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