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Audiense
Democratizing audience insights through digital consumer intelligence

Audiense
Freemium

Home: https://www.audiense.com

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What is Audiense?

Audiense is a comprehensive audience intelligence platform that serves over 2000 brands and agencies worldwide. The platform combines social data analytics, digital intelligence, and demand insights to provide deep understanding of consumer segments and cultural trends.

Through its suite of solutions, including Social Intelligence, Digital Intelligence META, and Demand Intelligence, Audiense enables organizations to uncover valuable consumer insights, analyze social behavior patterns, and make data-driven marketing decisions. The platform's recent acquisitions of Soprism, Affinio, and TweetBinder have expanded its capabilities to offer a more robust and integrated approach to audience analysis.

Features

  • Social Intelligence: Consumer segmentation based on real social behavior and affinities
  • Digital Intelligence META: Analysis of digital activities and interactions across platforms
  • Demand Intelligence: Tracking audience demand for talent, brands, and IPs
  • X Marketing Tools: Complete suite for community management and analytics
  • Multi-source Data Integration: Connection with social listening, survey panels, and first-party data
  • Custom Segmentation: Advanced audience clustering and targeting capabilities

Use Cases

  • Market Research and Consumer Analysis
  • Content Strategy Development
  • Influencer Marketing Campaign Planning
  • PR and Sponsorship Optimization
  • Multi-channel Advertising
  • Persona Building
  • Industry Trend Analysis
  • Social Media Marketing

FAQs

  • What is Audiense?
    Audiense is a digital consumer intelligence platform that democratizes audience insights by leveraging social data and connecting it with tech stacks. It serves over 2000 agencies and brands, providing audience research through social data analysis and multiple data source integration.
  • What can I do with Audience Intelligence?
    Audience Intelligence offers three complementary products: Social Intelligence for uncovering consumer segments from social behavior, Digital Intelligence for analyzing META data and digital interactions, and Demand Intelligence for understanding audience demands for talent, brands, and IPs.
  • Do you offer discounted plans?
    While specific education plans aren't available, free accounts are offered to everyone. NGOs may be eligible for special plans, and custom solutions can be discussed for freelancers and small businesses.

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