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What is Amperity?
Amperity offers an AI-powered Customer Data Cloud designed to streamline the process of building and activating customer profiles within a data lakehouse environment. The platform significantly reduces the need for custom coding, enabling businesses to prepare data and resolve customer identities more efficiently.
Amperity is designed to seamlessly integrate with existing data architectures, supporting out-of-the-box models and customizable schemas. The system empowers business users with self-service data exploration and engagement tools to improve bottlenecks and increase data actionability.
Features
- Identity Resolution: Find hidden connections in online and offline PII data with AI.
- Customer 360: Generate high-value attributes by connecting data sources.
- AmpAI: Help business partners find insights quickly with generative AI.
- Audience Hub: Ship data faster through a library of 200+ pre-built pipelines.
- Data sharing: Set up direct data sharing between Amperity and Lakehouses like Databricks and Snowflake.
Use Cases
- Unifying customer data from various sources.
- Creating comprehensive customer profiles.
- Enabling data-driven marketing campaigns.
- Improving customer engagement through personalized experiences.
- Facilitating data sharing with lakehouses.
- Streamlining data workflows and reducing manual coding.
FAQs
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How is usage calculated?
We track usage across the platform and charge based on the number of Amps consumed. -
What are Amps?
An Amp is a normalized unit that captures your use of the capabilities in the platform to build and activate your data. Usage throughout the platform will incur Amps, and the number of Amps used depends on what action was performed and how much data was processed. -
What impacts usage?
Amps usage is driven by the features and capabilities utilized in your workflows. The volume of data processed and the complexity of operations performed in these workflows also impact the number of Amps consumed. -
What discount levers are available?
Customers can earn a better rate by pre-purchasing Amps and making commitments such as: Committed Contract Term (e.g. annual or multi-year contract terms), Payment Terms (e.g. annual up-front billing, semi-annual up-front billing, etc.), Marketing Rights, Committed Average Annual Spend.
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