ActiveRevenue - Global Self-Serve DSP for Advertisers and Publishers

ActiveRevenue Global Self-Serve DSP for Advertisers and Publishers

Contact for Pricing

Home: https://activerevenue.com

Marketing

#DSP
#Demand-side platform
#push notifications
#pop ads
#Domain redirect
#Zero click traffic

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What is ActiveRevenue?

ActiveRevenue is a leading self-serve Demand Side Platform (DSP) designed to connect advertisers and publishers with high-quality, global traffic sources. The platform empowers marketing professionals and agencies to build superb ad campaigns across a variety of verticals.

ActiveRevenue prioritizes security and continuously improves features for both advertisers and publishers. It offers granular targeting and powerful optimization features, ensuring that users have the tools they need to succeed in digital advertising. The platform provides access to a large audience, with ad formats designed to maximize engagement and campaign performance.

Features

Push Notifications: Deliver content like a device notification, increasing audience engagement.
Floating Push Notifications: Target all operating systems, including iOS, without requiring opt-in messages.
Pop Ads: Utilize wide reach, robust targeting, and large-scale creatives.
Domain Redirect (Zero Click) Traffic: Target users who have misspelled URLs with relevant landing pages.
Granular Targeting: Precisely target specific audience segments.
Powerful Optimization Features: Enhance campaign performance and maximize results.

Use Cases

Developing growth-driven ad campaigns.
Targeting engaged audiences for better results.
Implementing monetization schemes for generated traffic.
Purchasing inventory from publishers (search, mobile, video, etc.).
Building and managing ad campaigns across various verticals.

FAQs

What is a demand-side platform (DSP)?

A demand-side platform (DSP) is a piece of software that media buyers, advertisers, and similar stakeholders use to purchase inventory from publishers. This inventory consists of search, mobile, video, and other types of traffic, all of which can be purchased through an automated/programmatic setup.
What are all the functions of a demand-side platform?

While they can vary tremendously, the main goal of a DSP is to give advertisers the ability to purchase ads from a wide range of sources. Instead of focusing on one single platform, the best DSPs will give you the ability to purchase traffic from a variety of places. Furthermore, a great DSP usually provides features like advanced analytics, budgeting options, complex campaign management capacities, audience building, and more.
How to launch a demand-side platform?

Creating your own DSP from scratch takes a huge amount of time, effort, and resources. Again, DSPs can vary depending on the features and other characteristics, but in most cases you need to have a strong dev team to create your algorithm, a management system to connect all stakeholders, secondary/supporting algorithms for targeting and similar features. Note that you will need to have a real-time bidding engine, which you’ll have to use along with a combination of machine learning and artificial intelligence (AI) to finish putting together your platform.