Supermetrics favicon Supermetrics VS Improvado favicon Improvado

Supermetrics

Supermetrics is a comprehensive marketing intelligence platform designed to streamline data integration, management, analysis, and activation. It seamlessly imports marketing data from over 150 sources, offering prebuilt and custom data pipelines. This allows marketers to consolidate all their essential data, from platforms like Facebook Ads, Google Ads, and Google Analytics 4, into a single location.

The platform facilitates not only data connection but also allows users to manage it efficiently. Users can edit, blend, enrich, and store their marketing data, tailoring every detail to suit their unique needs. Supermetrics supports analysis and reporting within popular tools such as Looker Studio, Power BI, Google Sheets, and Excel, or to any application preferred, providing flexibility in data visualization and reporting.

Improvado

Improvado offers a comprehensive solution for marketing and sales teams seeking to centralize, transform, and analyze their data efficiently. By integrating with over 500 marketing and sales sources, the platform streamlines data extraction and harmonization, reducing manual reporting time and increasing overall marketing ROI. With robust data security and regulatory compliance, Improvado caters to enterprises needing scalable and automated analytics workflows.

Through the use of advanced AI Agents, users can automate routine analytics tasks, receive actionable insights, and monitor campaign compliance to ensure flawless execution. The platform also provides customizable dashboards, marketing data governance, and professional services to accelerate time to insights and support business intelligence initiatives.

Pricing

Supermetrics Pricing

Paid
From $29

Supermetrics offers Paid pricing with plans starting from $29 per month .

Improvado Pricing

Contact for Pricing

Improvado offers Contact for Pricing pricing .

Features

Supermetrics

  • Connect data: Seamlessly import your marketing data from 150+ sources.
  • Data management: Blend, transform, clean and enrich your data.
  • Warehouse & storage: Integrate your data to your data warehouse or leverage Supermetrics Storage.
  • Reporting & visualization: Analyze and visualize your data in tools like Looker Studio, Google Sheets and Power BI.
  • Activate data: Activate your data for increased marketing ROI.

Improvado

  • Automated Data Extraction: Connects to 500+ sales and marketing data sources for seamless data gathering.
  • Data Transformation: Harmonizes raw, cross-channel data into analysis-ready datasets.
  • AI Agents: Automates up to 99.5% of routine analytics tasks and delivers actionable insights.
  • Centralized Reporting: Customizable, pre-built dashboards for marketing analytics and business intelligence.
  • Campaign Governance: Monitors and ensures marketing guideline compliance using hierarchical alert systems.
  • Professional Services: Offers customization and support for end-to-end marketing data pipelines.
  • Enterprise-Grade Security: Adheres to SOC 2, GDPR, HIPAA, and CCPA compliance standards.

Use Cases

Supermetrics Use Cases

  • Data visualization
  • Data warehousing
  • Full-funnel measurement
  • Spreadsheets
  • Budget pacing
  • Campaign optimization
  • Competitor monitoring

Improvado Use Cases

  • Centralizing marketing and sales data for unified analysis
  • Automating campaign reporting and performance tracking
  • Monitoring and ensuring compliance with marketing campaign guidelines
  • Generating AI-powered insights for marketing optimization
  • Streamlining data pipelines for analysts and reporting teams
  • Accelerating time to business-critical insights
  • Supporting data-driven decision making in marketing and sales

FAQs

Supermetrics FAQs

  • Can I trial Supermetrics for free?
    Yes, you can trial any Supermetrics connector or destination for free for 14 days.
  • Does Supermetrics charge based on usage?
    No, all Supermetrics plans are priced based on the number of data sources and destinations you connect. We don't use any kind of credit or point system, and we don't charge usage fees beyond your agreed-upon license subscription fee.
  • Can I buy additional users, data sources or data source accounts?
    Yes, all our plans allow you to purchase additional users, data sources and add accounts depending on your needs.
  • Do I need to input my payment details to trial Supermetrics?
    No, when starting your trial you're not asked to provide any payment information or credit card details.
  • What is a data source account?
    The definition of an "account" varies by data source. E.g. on Facebook Ads, an account is an ads account and on Google Analytics, an account is a view.

Improvado FAQs

  • What types of data sources can Improvado connect to?
    Improvado can connect to over 500 sales and marketing platforms, MarTech tools, and CRMs for comprehensive data integration.
  • How does Improvado help ensure data compliance?
    Improvado maintains compliance with major regulatory standards including SOC 2, HIPAA, CCPA, and GDPR, and provides robust data security features.
  • Can I customize dashboards and reporting within Improvado?
    Yes, Improvado offers customizable dashboards with templates for popular BI tools and supports in-depth customization for enterprise needs.
  • Does Improvado offer professional services for implementation?
    Improvado provides on-demand professional services to help customize and optimize the marketing data pipeline to meet specific business requirements.
  • What is the role of AI Agents in Improvado?
    AI Agents automate routine analytics tasks, help generate insights, respond to natural language queries, and support campaign monitoring and compliance.

Supermetrics

More details Visit Supermetrics

Improvado

More details Visit Improvado

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