Snap Inc. is a technology company focused on improving communication and enhancing how people experience the world. They believe the camera is a powerful tool to achieve this. The company is dedicated to empowering users to express themselves, live in the moment, explore, and connect with friends and family.

Snap Inc. develops products and services designed to strengthen relationships. Their primary platform, Snapchat, enjoys widespread use, and a significant portion of its user base engages with augmented reality (AR) features daily.

Snap AR offers a comprehensive platform for creating and deploying augmented reality (AR) experiences. It provides a wide range of tools, including Lens Studio, Lens Web Builder, and Camera Kit, which cater to various skill levels and project requirements. Snap AR fuels innovation in diverse fields, including entertainment, shopping, education, and gaming, making AR accessible and engaging for a global audience.

The platform supports the entire AR lifecycle, from design and development to management and analytics. Creators can leverage tools like My Lenses for organization and Lens Analytics for performance insights. Snap AR also fosters a vibrant community through programs like the Snap Lens Network and Creator Marketplace, connecting creators with opportunities and resources.