Funnelytics vs Funnel Detailed comparison features, price

Funnelytics

Funnelytics is a powerful analytics and visualization tool designed for marketers and businesses seeking to understand and optimize their customer journeys. It enables users to map out marketing funnels, sales pipelines, and ad performance using a drag-and-drop canvas, integrating real-time data from various sources. By visualizing the exact paths customers take, Funnelytics helps identify traffic origins, drop-off points, and conversion drivers, eliminating guesswork from marketing strategy.

The platform consolidates cross-platform data to provide clear, actionable reports suitable for clients, teams, or executives. It features capabilities like KPI monitoring with alerts for performance drops, predictive forecasting to simulate the impact of changes before implementation, and AI-powered optimization through its Vision AI assistant. This assistant pinpoints effective strategies, identifies areas needing improvement, and suggests specific actions to enhance profitability. Funnelytics aims to streamline reporting, align teams, and maximize revenue from existing traffic without necessarily increasing ad spend.

Funnel

Funnel is a comprehensive platform designed to help organizations integrate, manage, and analyze their marketing data efficiently. With its vast library of more than 600 connectors, users can unify data from multiple sources and export it seamlessly into their preferred destinations, including BI tools and data warehouses. The platform harnesses AI-driven modeling and advanced measurement techniques, such as multi-touch attribution and statistical analysis, to provide actionable insights and optimize marketing spend.

Funnel automates the reporting process with real-time, customizable dashboards and robust data harmonization capabilities. It offers enterprise-ready features such as custom integrations, advanced governance, and compliance options, making it suitable for businesses, agencies, and large-scale organizations aiming to improve decision-making through trustworthy, normalized marketing data.

Pricing

Funnelytics Pricing

Free Trial

From $79

Funnelytics offers Free Trial pricing with plans starting from $79 per month .

Funnel Pricing

Freemium

Funnel offers Freemium pricing .

Features

Funnelytics

Customer Journey Visualization: Map and track customer journeys, marketing funnels, and sales pipelines on a drag-and-drop canvas.
Real-Time Data Tracking: Automatically track sources, pages, user actions (clicks, views, scrolls), forms, and purchases across multiple domains.
KPI Monitoring & Alerts: Set performance targets for key metrics and receive notifications if performance drops.
Predictive Forecasting: Simulate potential changes to funnels and predict their impact on conversions and revenue.
Vision AI Assistant: Get AI-powered insights to identify funnel gaps, prioritize actions, and optimize strategies.
Cross-Platform Data Consolidation: Integrates data from various sources (ad platforms, CRM, etc.) for unified reporting.
Segmentation & Filtering: Analyze data by filtering journeys based on device, location, product, source, or action.
Integration Capabilities: Connects with tools like Google Tag Manager, Zapier, Webhooks, HubSpot, GoHighLevel, Meta Ads.

Funnel

AI-Driven Measurement: Utilizes machine learning for campaign attribution and marketing mix modeling
600+ Data Connectors: Integrates with a wide range of marketing and sales platforms
Automated Marketing Reports: Real-time data dashboards and export options
Data Harmonization: Field mapping, normalization, and smart data structuring
Custom Integrations: Capability to connect to any app or platform on request
Advanced Governance & Compliance: Enterprise features for user permissions, audit logs, and regional data storage
Multi-Touch Attribution: Machine learning-based channel performance analysis
Incrementality Testing: Measures the causal impact of marketing activities
Robust Export Solutions: Connectors for major BI tools, data warehouses, and storage platforms
Seamless Scalability: Solutions suitable for agencies, enterprises, and multi-brand operations

Use Cases

Funnelytics Use Cases

Optimizing marketing funnel conversion rates.
Visualizing customer journeys for strategic planning.
Tracking lead generation performance.
Analyzing sales pipeline effectiveness.
Monitoring ad campaign performance and ROI.
Reporting marketing insights to clients or stakeholders.
Identifying bottlenecks in the customer acquisition process.
Forecasting the impact of marketing changes.

Funnel Use Cases

Centralizing marketing data from various platforms for unified analysis
Generating automated and real-time marketing performance reports
Optimizing advertising spend with AI-driven attribution modeling
Measuring the incremental impact of different marketing activities
Facilitating seamless data exports to business intelligence and data warehouse tools
Supporting agencies to manage data and reporting for multiple clients
Harmonizing and cleaning marketing data for reliable business insights
Adopting multi-touch attribution to improve campaign strategies

FAQs

Funnelytics FAQs

How does Funnelytics track user interactions and conversions?

Funnelytics uses a single-code install for setup. Auto-tracking captures on-site actions like video views and button clicks. Conversion tracking (forms, purchases, bookings) is done via integrations, webhooks, or Google Tag Manager.
How does Funnelytics handle tracking and data privacy?

Funnelytics ensures GDPR compliance and prioritizes data security. It uses a lightweight tracking script and allows secure conversion tracking via integrations, webhooks, and GTM.
How does Funnelytics compare to Google Analytics 4?

Both track user behavior, but Funnelytics emphasizes visualization with a drag-and-drop canvas for mapping user journeys, offering clearer insights compared to GA4's charts and dashboards.
If I use channel attribution tools, why do I need Funnelytics?

Attribution tools show traffic sources but not the user journey in between. Funnelytics reveals how users navigate the funnel, helping maximize revenue from existing traffic.
What happens if I exceed my tracking limit?

Tracking continues uninterrupted. Extra usage is typically billed on the next cycle, often involving an automatic plan upgrade.

Funnel FAQs

What are flexpoints in Funnel pricing?

Flexpoints measure the capacity of your Funnel subscription, determining how much data you can connect. You only pay for what you connect and can add more flexpoints as needed.
Do I pay for data volume or the number of data rows in Funnel?

No, Funnel does not charge based on data volumes or the number of rows. Charges depend on your plan and flexpoint usage.
Can Funnel be used by agencies or companies with multiple brands?

Yes, Funnel is designed for agencies and large companies handling multiple brands or regions, allowing scalable data management and reporting solutions.
What is the price for Funnel Measurement?

Funnel Measurement is an add-on module for Business or Enterprise subscriptions, with pricing based on specific use cases and requirements. Contact sales for detailed quotes.