Attribution VS Odyssey Attribution

Attribution Pricing

Odyssey Attribution Pricing

Attribution

• Multi-Touch Attribution: Tracks every visit, click, and dollar spent from acquisition through retention.
• Real-Time Metrics: Provides immediate CAC, CAC payback, and LTV:CAC insights at granular levels.
• Channel-Specific Analysis: Identifies channels driving the lowest CAC and highest return.
• Content Impact Tracking: Measures how content affects marketing outcomes and retention.
• Affiliate and Partnership Attribution: Quantifies partner-driven revenue impact and customer acquisition.
• User and Account Level Tracking: Connects marketing data at detailed user and account levels.
• Lifetime Funnel Insights: Follows customer journeys from initial contact through long-term retention.
• Out-of-the-Box Integrations: Seamlessly connects with popular advertising and conversion platforms.
• Auditable Source of Truth: Builds transparent, analysable reports for decision-making.

Odyssey Attribution

• Multi-Touch Attribution: Accurately attributes value across all customer touchpoints.
• Conversion Path Analysis: Visualizes and analyzes each unique customer journey.
• Actionable Insights: Delivers clear recommendations for marketing optimization.
• Integration with Google Analytics: Seamlessly utilizes existing Google Analytics data.
• Dashboarding Integrations: Connects to tools like Google Data Studio, Salesforce, Klipfolio, and Microsoft Power BI.
• Unlimited Users: Supports teams of any size without user limitations.
• Incrementality Insights: Measures the incremental impact of marketing activities.
• Customizable Granularity: Offers detailed transaction exploration and analytics.
• GDPR Compliance: Ensures highest standards of data security and privacy.
• Flexible Onboarding: Provides onboarding services for seamless implementation.

Attribution Use Cases

• Tracking end-to-end customer journeys across multiple channels
• Optimizing marketing budget allocations based on real CAC and LTV insights
• Auditing marketing funnels for both B2C and B2B campaigns
• Measuring the ROI of affiliate partnerships and marketing collaborations
• Building a data-driven content strategy to reduce customer acquisition costs
• Reporting real-time marketing performance to stakeholders
• Identifying high-performing marketing channels for scalability
• Analyzing the long-term effectiveness of various marketing touchpoints

Odyssey Attribution Use Cases

• Optimizing marketing spend across multiple channels for e-commerce businesses.
• Identifying high-value customer touchpoints throughout the buying journey.
• Generating actionable reports for marketing teams to drive data-driven decisions.
• Evaluating and maximizing the ROI of advertising campaigns.
• Integrating marketing attribution data with business intelligence dashboards.
• Demonstrating GDPR-compliant attribution and data management to stakeholders.

Attribution FAQs

• What is multi-touch attribution?

  Multi-touch attribution refers to the process of tracking and analyzing all the marketing touchpoints a user interacts with before converting, allowing businesses to understand the contribution of each channel to overall ROI.
• Which metrics does Attribution track?

  Attribution tracks customer acquisition cost (CAC), CAC payback, LTV:CAC ratio, and provides insights into channel-specific performance and funnel analytics.
• Which types of businesses can use Attribution?

  Attribution is suitable for B2B, SaaS, e-commerce, and marketplace businesses seeking to optimize marketing performance and budget allocation.
• Does Attribution support integrations with advertising platforms?

  Yes, Attribution offers out-of-the-box integrations with major advertising and conversion platforms for seamless analytics.
• Is there support for different attribution models?

  Attribution provides multiple out-of-the-box attribution models and supports customization based on business needs.

Odyssey Attribution FAQs

• Can I cancel my Odyssey Attribution subscription at any time?

  Yes, subscriptions can be cancelled anytime with one month's notice as there is no annual contract, though refunds are not offered.
• Is Odyssey Attribution GDPR compliant and how is my data managed?

  Odyssey Attribution is fully GDPR compliant; after processing, only essential KPI data is stored and all raw data is discarded to maintain security and privacy.
• What defines a 'journey' in the context of the pricing plans?

  A journey refers to a finalized online customer journey, usually measured in Google Analytics as a transaction; pricing tiers are based on the maximum monthly journeys.
• Are there any additional fees besides the displayed subscription price?

  No, all pricing is transparent with no extra fees, except for customized enterprise solutions that may require a tailored quote.

Uptime Monitor

Uptime Monitor