Attention Insight offers predictive design analytics, leveraging artificial intelligence to simulate consumer engagement. This allows designers and marketers to preemptively assess the effectiveness of landing pages, advertisements, and packaging before they are officially launched.

The platform provides crucial pre-launch feedback by generating attention heatmaps and other visual data, highlighting which elements of a design are most likely to capture user attention. This proactive approach allows for data-driven design adjustments, optimizing for maximum impact and engagement.

Brainsight is an AI-powered platform designed to predict visual attention on creative assets such as images, videos, and landing pages. It helps users understand what captures viewer attention within the critical first seconds. By leveraging predictive eye-tracking technology, Brainsight generates heatmaps, gazeplots, and peekthrough analyses almost instantly, allowing businesses to see how their visuals perform without conducting traditional eye-tracking studies.

The platform provides benchmarked metrics like an Attention Score, which predicts the likelihood of an ad being noticed in its context (e.g., display, social media, OOH), and a Clarity Score, assessing the visual clarity and comprehensibility of the design. Brainsight offers AI-driven audits and actionable insights to optimize designs, evaluate branding elements, assess key messaging, and improve conversion potential. It enables pre-testing of designs, comparison of variants, and analysis of specific Areas of Interest (AOIs) to ensure visuals effectively engage the target audience before going live.