AdRoll provides a marketing platform driven by advanced AI and machine learning to streamline and enhance digital advertising campaigns. It enables businesses to manage, measure, and optimize their marketing efforts from a unified interface. The platform focuses on delivering targeted messages to the right audience at the optimal time across various channels including display, native, video, social, and connected TV ads.

By leveraging its AI capabilities, AdRoll helps users increase brand visibility among ideal customers through diverse ad formats. It facilitates the generation of website traffic by utilizing sophisticated ad targeting based on custom audience segments derived from first-party data. Furthermore, the platform assists in converting prospects and retaining customers through personalized retargeting strategies and provides comprehensive analytics with cross-channel attribution to understand campaign effectiveness and overall revenue impact.

RollWorks is an advanced platform designed to help B2B organizations enhance their marketing and advertising strategies through AI-powered account-based marketing (ABM) and account-based advertising solutions. With intelligent insights and actionable recommendations, it enables teams to identify high-value target accounts, optimize resource allocation, and engage decision makers through targeted, cross-channel campaigns.

This solution offers precise account targeting, in-depth buyer insights, and comprehensive performance measurement, helping businesses drive ROI and align sales and marketing efforts. Integration with go-to-market tools and channels, along with dedicated expert support, ensures users can efficiently reach, engage, and retain key customers throughout the full sales funnel.