# Social Selling Content Calendar

**Target Audience**: [Job titles/roles]
**Your Solution**: [What you sell]
**Content Goal**: [Attract/Educate/Engage]
**Posting Frequency**: [X] posts per week
**Duration**: 30 days

---

## Content Strategy

**Your Personal Brand Position**:
"[One-sentence positioning - e.g., 'I help B2B SaaS companies scale revenue without scaling headcount']"

**Content Themes**:
1. [Theme 1]: [Description]
2. [Theme 2]: [Description]
3. [Theme 3]: [Description]
4. [Theme 4]: [Description]

**Success Metrics**:
- Impressions: [Target]
- Engagement Rate: [Target %]
- Profile views: [Target]
- Connection requests: [Target]
- Inbound messages: [Target]

---

## 30-Day Content Calendar

### Week 1: Establish Authority

**Day 1 - Monday (Industry Insight)**

Hook: The SaaS sales landscape changed overnight.

Post:
The SaaS sales landscape changed overnight.

What worked in 2023 is dead in 2024.

Here's what I'm seeing with 200+ B2B sales teams:

[Specific data points showing old vs. new]

What's working for you in 2024?

**Why This Works**: Credible authority signal, contrarian take, specific data, question drives comments

---

**Day 2 - Wednesday (Personal Story)**

Hook: I lost a $200K deal because I didn't multi-thread.

Post:
I lost a $200K deal because I didn't multi-thread.

[Story arc: what happened → what went wrong → lesson learned]

What's your biggest lesson from a lost deal?

**Why This Works**: Vulnerable, relatable pain, actionable lesson, invites shared experiences

---

**Day 3 - Friday (How-To/List)**

Hook: 5 questions that qualify or disqualify a deal in the first call.

Post:
5 questions that qualify or disqualify a deal in the first call:

[Each question with → consequence if wrong answer]

Qualify hard. Qualify early. Your pipeline will thank you.

Which question do you always ask?

**Why This Works**: Immediately useful, specific and tactical, question generates discussion

---

### Week 2: Problem/Solution Focus

**Day 4 - Monday (Problem Post)**

Hook: Your sales team is lying to you about pipeline.

Post:
[Provocative problem statement → data → root cause → how to fix → results]

How accurate is your forecast?

---

[Continue with 26 more posts covering all themes and post types]

---

## Comment Strategy

### When Someone Comments on Your Post

**Goal**: Turn commenters into connections and leads

**Response Framework**:
1. **Thank Them**: "Appreciate that, [Name]!"
2. **Add Value**: "One thing I'd add: [Additional insight]"
3. **Ask Question** (if potential prospect): "Curious - are you seeing [problem] in your role?"
4. **Move Off-Platform** (if qualified): "Would love to hear more. Mind if I DM you?"

---

### When Prospects Post

**Goal**: Get on their radar without being salesy

**Comment Types**:
- **Insightful Addition**: "Great point about [topic]. We've seen similar with [example]."
- **Value-Add Question**: "Have you found [related challenge]? We noticed [pattern]."
- **Shared Experience**: "This hits home. We went through something similar with [situation]."

---

## Content Templates by Persona

### For VPs of Sales
- **Problems**: Forecast accuracy, quota attainment, rep ramp time, pipeline coverage
- **Stories**: Scaling teams, turning around underperformance, building process
- **How-To**: Implementing methodology, onboarding reps, improving win rates

### For CTOs/VPs Engineering
- **Problems**: Developer productivity, tech debt, hiring, infrastructure costs
- **Stories**: Migration experiences, team building, technical decisions
- **How-To**: Evaluating tools, building culture, managing technical debt

---

## Engagement Tactics

**Timing**: Best Tuesday-Thursday 9-11 AM | Good Monday/Friday 2-4 PM | Avoid weekends

**Format**:
- Line breaks for readability, emojis sparingly (1-2 max)
- Strong first line hook, question at end
- No long paragraphs, no links (kills reach), no excessive hashtags

**Engagement Hacks**:
1. Comment on your own post first (starts conversation)
2. Tag 2-3 relevant people (gets initial engagement)
3. Reply to all comments within first hour
4. Share in DMs with close connections

---

## Quick Start Guide

### Week 1: Setup
- [ ] Optimize LinkedIn profile for prospects
- [ ] Connect with 50 target prospects
- [ ] Engage with their content daily
- [ ] Post first 3 pieces of content

### Week 2: Consistency
- [ ] Post 3x this week
- [ ] Comment on 10 prospect posts daily
- [ ] Respond to all comments on your posts

### Week 3: Optimization
- [ ] Review best performing posts
- [ ] Double down on what works
- [ ] Test different hooks

### Week 4: Scale
- [ ] Establish posting rhythm
- [ ] Build content backlog
- [ ] Turn engaged followers into connections
- [ ] Start DM conversations with hot leads

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