{Hook line - stop the scroll}

{2-3 sentences of value or story}

{Key takeaway or tip as bullet points}

{CTA question or instruction}

.
.
.
{hashtags}

Tweet 1 (Hook):
{Surprising stat or bold claim}

Here is what I learned about {topic}:

Thread

Tweet 2-6 (Body):
{N}/ {Key point}

{Supporting detail or example}

Tweet 7 (CTA):
TL;DR:

{3 bullet points summarizing the thread}

If this was helpful:
- Retweet tweet 1
- Follow @{handle} for more
- {specific CTA}

{Hook: surprising insight, contrarian take, or personal story opener}

{Blank line}

{Context: 2-3 short paragraphs building the narrative}

{Blank line}

{The lesson/insight/framework as bullet points or numbered list}

{Blank line}

{CTA question: "What is your experience with X?"}

{Blank line}

{3-5 hashtags}

Video Script:
  Hook (0-3s): "{Opening line that stops scrolling}"
  Setup (3-10s): "{Context/problem statement}"
  Value (10-45s): "{Main content: tips, tutorial, story}"
  CTA (45-60s): "{What to do next: follow, comment, link in bio}"
  Text Overlay: "{Key text to display on screen}"
  Sound: "{Trending sound suggestion or original audio}"
  Hashtags: "{3-5 relevant hashtags}"

# Social Media Calendar - {Month Year}

## Goals
- Follower growth: +{X}%
- Engagement rate: >{X}%
- Website clicks: {X}
- Leads generated: {X}

## Content Pillars
1. {Pillar 1}: {description}
2. {Pillar 2}: {description}
3. {Pillar 3}: {description}

---

### Week 1 ({date range})

| Day | Platform | Type | Pillar | Brief | Copy | Hashtags | Visual |
|-----|----------|------|--------|-------|------|----------|--------|
| Mon | Instagram | Carousel | Educational | {brief} | {full copy} | {tags} | {visual desc} |
| Mon | LinkedIn | Text | Thought Leadership | {brief} | {full copy} | {tags} | N/A |
| Tue | Twitter/X | Thread | Educational | {brief} | {full copy} | {tags} | N/A |
| ... | ... | ... | ... | ... | ... | ... | ... |

### Week 2 ({date range})
...

### Week 3 ({date range})
...

### Week 4 ({date range})
...

# Social Media Analytics Report
**Period:** {start_date} - {end_date}
**Client:** {client_name}

## Executive Summary
{2-3 sentences: what worked, what did not, key wins}

## Platform Performance

### Instagram
| Metric | This Month | Last Month | Change |
|--------|-----------|-----------|--------|
| Followers | {n} | {n} | {+/-n} ({%}) |
| Posts Published | {n} | {n} | |
| Avg Engagement Rate | {%} | {%} | {+/-%} |
| Reach | {n} | {n} | {+/-n} |
| Profile Visits | {n} | {n} | |
| Website Clicks | {n} | {n} | |

**Top 3 Posts:**
1. {post description} - {engagement} engagements
2. ...
3. ...

### Twitter/X
{same table structure}

### LinkedIn
{same table structure}

## Content Performance by Pillar
| Pillar | Posts | Avg Engagement | Best Post |
|--------|-------|----------------|-----------|
| Educational | {n} | {%} | {link} |
| Promotional | {n} | {%} | {link} |
| ... | | | |

## Key Insights
1. {Insight about what content type performs best}
2. {Insight about best posting times}
3. {Insight about audience behavior}

## Recommendations for Next Month
1. {Actionable recommendation}
2. {Actionable recommendation}
3. {Actionable recommendation}

## Goals vs Actuals
| Goal | Target | Actual | Status |
|------|--------|--------|--------|
| Follower Growth | +{X}% | +{Y}% | {met/missed} |
| Engagement Rate | >{X}% | {Y}% | {met/missed} |
| Website Clicks | {X} | {Y} | {met/missed} |

Brand Voice:
  Personality: {3 adjectives: e.g., "Bold, Helpful, Witty"}
  Tone: {casual | professional | friendly | authoritative}
  Language:
    Use: {list of preferred words/phrases}
    Avoid: {list of words to never use}
  Emojis: {none | minimal (1-2) | moderate (3-5) | heavy}
  Hashtags:
    Branded: {#BrandName, #BrandSlogan}
    Industry: {#Industry, #Niche}
  Visual Style: {description of photo/graphic style}

deliverables/
  social-calendar-{month}-{year}.md    - Full content calendar
  posts/
    instagram/
      post-01.md                        - Individual post with copy + visual notes
      post-02.md
    twitter/
      thread-01.md
    linkedin/
      post-01.md
  analytics-{month}-{year}.md          - Monthly analytics report
  brand-voice-guide.md                 - Voice and style guidelines

# Create a weekly content plan for Instagram
cashclaw social --platform instagram --type weekly --topic "fitness coaching"

# Create a monthly calendar for 3 platforms
cashclaw social --platforms "instagram,twitter,linkedin" --type monthly --brand voice.yaml

# Generate analytics report
cashclaw social analytics --platforms all --period "2026-02"