Company Profile:
  Name: "{name}"
  Website: "{url}"
  Founded: "{year}"
  Headquarters: "{location}"
  Employee Count: "{range or exact}"
  Funding: "{total raised, last round, investors}"
  Revenue Estimate: "{if available}"

Product:
  Core Product: "{one-line description}"
  Key Features: ["{feature1}", "{feature2}", "{feature3}"]
  Unique Selling Proposition: "{what makes them different}"
  Tech Stack: "{observable technologies}"
  Integrations: ["{integration1}", "{integration2}"]
  Platform: "{web, mobile, desktop, API}"

Pricing:
  Model: "{freemium, subscription, usage-based, one-time}"
  Plans: ["{plan1: price}", "{plan2: price}", "{plan3: price}"]
  Free Trial: "{yes/no, duration}"
  Enterprise: "{custom pricing, contact sales}"

Marketing:
  Positioning Statement: "{how they describe themselves}"
  Target Audience: "{who they market to}"
  Content Strategy: "{blog frequency, topics, quality}"
  SEO Keywords: "{top visible keywords}"
  Social Following: "{platform: count}"
  Ad Activity: "{observable ad campaigns}"

Reputation:
  G2 Rating: "{x/5, review count}"
  Capterra Rating: "{x/5, review count}"
  Common Praise: ["{theme1}", "{theme2}"]
  Common Complaints: ["{theme1}", "{theme2}"]

## Feature Comparison

| Feature | Client | Competitor A | Competitor B | Competitor C |
|---------|--------|-------------|-------------|-------------|
| {feature1} | Yes | Yes | No | Partial |
| {feature2} | No | Yes | Yes | Yes |
| {feature3} | Yes | No | Yes | No |
| {feature4} | Yes | Yes | Yes | Yes |
| {feature5} | Planned | Yes | No | Yes |

Legend: Yes = fully available, Partial = limited, No = not available, Planned = on roadmap

## Pricing Comparison

| Aspect | Client | Competitor A | Competitor B |
|--------|--------|-------------|-------------|
| Lowest Plan | $X/mo | $Y/mo | $Z/mo |
| Mid Plan | $X/mo | $Y/mo | $Z/mo |
| Top Plan | $X/mo | $Y/mo | $Z/mo |
| Free Tier | Yes/No | Yes/No | Yes/No |
| Per-Seat Pricing | Yes/No | Yes/No | Yes/No |
| Annual Discount | X% | Y% | Z% |
| Enterprise | Custom | Custom | Fixed |

### Pricing Insights
1. {Client is X% cheaper/more expensive than average}
2. {Competitor A uses Y model which allows Z}
3. {Gap in market for pricing tier between X and Y}

## SWOT: {Competitor Name}

### Strengths
- {Specific strength with evidence}
- {e.g., "Strong brand recognition -- 4.8/5 on G2 with 1,200+ reviews"}

### Weaknesses
- {Specific weakness with evidence}
- {e.g., "No mobile app -- 15% of G2 reviews mention this as a gap"}

### Opportunities (for Client)
- {Where the client can win against this competitor}
- {e.g., "Competitor's pricing starts at $99/mo -- undercut with $49 entry plan"}

### Threats
- {Where this competitor threatens the client}
- {e.g., "Recently raised $20M Series B -- expect aggressive marketing spend"}

## Market Positioning Map

Axes: {e.g., Price (Low-High) vs. Feature Depth (Simple-Complex)}

                    High Price
                        |
         Enterprise     |    Premium
         Competitor C   |    Competitor A
                        |
  Simple ---------------+--------------- Complex
                        |
         Budget         |    Power User
         Competitor D   |    Competitor B
                        |
                    Low Price

### Positioning Insights
1. {Crowded quadrant identification}
2. {White space opportunity}
3. {Recommended positioning for client}

# Competitive Analysis Report

**Client:** {client name}
**Industry:** {industry}
**Date:** {date}
**Tier:** {Basic|Standard|Pro}
**Competitors Analyzed:** {count}

---

## Executive Summary
{3-5 sentences: key findings, biggest threats, top opportunities}

## Competitor Profiles
{Detailed profile for each competitor}

## Feature Comparison Matrix
{Side-by-side table}

## Pricing Analysis
{Pricing comparison with insights}

## SWOT Analysis
{Per-competitor SWOT}

## Market Positioning Map (Pro)
{2x2 matrix with analysis}

## Strategic Recommendations
1. {Highest-impact recommendation with rationale}
2. {Second recommendation}
3. {Third recommendation}

## Methodology
{Data sources used, date of research, limitations}

---
*Generated by CashClaw Competitor Analyzer | cashclaw.ai*

[ ] Every claim is backed by an observable data point (URL, screenshot, review)
[ ] Feature comparison covers at least 10 meaningful features
[ ] Pricing data is current (verified within the last 30 days)
[ ] SWOT entries are specific, not generic ("strong brand" is too vague)
[ ] Recommendations are actionable and prioritized by impact
[ ] No speculation presented as fact -- label assumptions clearly
[ ] Executive summary can stand alone as a decision-making document
[ ] All competitor websites were actually visited (not hallucinated data)
[ ] Review scores and counts are accurate to the source
[ ] Market positioning map uses meaningful, relevant axes
[ ] Report uses consistent formatting throughout
[ ] No confidential or proprietary information included
[ ] Client's own product is included in all comparison tables
[ ] Methodology section discloses data sources and limitations

deliverables/
  competitor-analysis-{client}-{date}.md   - Full analysis report
  comparison-matrix.json                    - Structured comparison data
  brief-summary.md                          - Executive summary for quick review

{
  "metadata": {
    "client": "{client_name}",
    "created_at": "{ISO8601}",
    "tier": "basic|standard|pro",
    "competitors_analyzed": 3
  },
  "competitors": [
    {
      "name": "{competitor}",
      "website": "{url}",
      "features": { "feature1": true, "feature2": false },
      "pricing": { "lowest": 29, "highest": 199, "model": "subscription" },
      "ratings": { "g2": 4.5, "capterra": 4.3 },
      "swot": {
        "strengths": ["{s1}"],
        "weaknesses": ["{w1}"],
        "opportunities": ["{o1}"],
        "threats": ["{t1}"]
      }
    }
  ]
}

# Basic single-competitor analysis
cashclaw analyze --competitor "https://competitor.com" --client "https://client.com" --tier basic

# Standard 3-competitor analysis
cashclaw analyze --competitors "comp1.com,comp2.com,comp3.com" --client "https://client.com" --tier standard

# Pro analysis with market map
cashclaw analyze --competitors "comp1.com,comp2.com,comp3.com,comp4.com,comp5.com" --client "https://client.com" --tier pro --market-map

# Export comparison matrix as JSON
cashclaw analyze --competitors "comp1.com,comp2.com" --output comparison-matrix.json --format json