CoSupport AI
What is SwayID?
SwayID provides an automated solution for ensuring user-generated content (UGC) and influencer marketing campaigns comply with FTC guidelines and other advertising regulations. It helps businesses mitigate the risk of substantial fines, legal actions, and reputational damage associated with non-compliant advertising.
The platform offers real-time risk scanning across major social media channels like TikTok, Instagram, YouTube, and Facebook, coupled with expert human support. This dual approach helps to identify potential compliance violations and offers tailored recommendations for correction before content goes live, saving time and resources.
Features
- Instant Risk Assessment: Automated content risk checker scans posts in seconds, flagging potential FTC or platform-specific violations.
- Real-time Risk Scanning: Scans across TikTok, Instagram, YouTube, and Facebook.
- Tailored Recommendations: Provides specific suggestions to fix flagged issues before publishing.
- Human Support: Offers expert guidance on FTC rules, platform policies, and risk resolution with 24/7 support.
- Cross-Platform Compliance: Ensures content meets the unique compliance rules of every channel, from TikTok to YouTube and major regulatory bodies.
- Automated Updates: Keeps up with changing platform rules.
Use Cases
- Ensuring compliance of influencer marketing campaigns with FTC regulations.
- Checking user-generated content for potential advertising violations.
- Reducing the risk of fines and lawsuits related to non-compliant ads.
- Streamlining the content review process for marketing teams.
- Maintaining brand reputation by avoiding deceptive advertising practices.
- Providing audit-ready documentation for advertising creatives.
FAQs
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What does SwayID's UGC Compliance Checker & Corrector do?
SwayID’s UGC Compliance Checker & Corrector automatically reviews your user-generated content (UGC) and influencer marketing campaigns to ensure compliance with FTC guidelines and other legal regulations. It not only checks for potential compliance issues but also suggests corrections to help you stay in line with advertising laws, avoiding fines and lawsuits. -
Why is UGC compliance important for my brand?
As influencer marketing and UGC grow, the FTC and other regulatory bodies are closely scrutinizing digital content. Non-compliant content can lead to significant fines (up to $43K per post), legal action, and damage to your brand’s reputation. Our tool helps ensure your content is legally sound, reducing risk and protecting your business. -
How does the UGC Compliance Checker & Corrector work?
Simply upload your UGC or influencer content, and the tool will scan it for potential compliance issues. It checks for proper disclosures, truth-in-advertising violations, and ensures that your content aligns with FTC regulations and global advertising standards. It also suggests corrective actions to bring your content into compliance. -
Do I need a legal team to use this tool?
No, you don’t need a legal team to use our tool. SwayID makes compliance easy by automating the process of reviewing your content. However, if you need more in-depth legal advice or custom compliance assistance, our team of compliance experts is available to support you. -
What types of content can I check with this tool?
Currently, you can use our tool to review video UGC. It works across major platforms like Instagram, TikTok, YouTube, and Facebook. Soon, you will be able to use our tool to check and correct any type of UGC, including social media posts, blog content, videos, and affiliate marketing materials.
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