What is Stape?

Stape is a robust platform designed to streamline and enhance server-side tracking, providing businesses with improved data quality and precise marketing attribution. The solution enables rapid setup of server-side tagging for tools such as Google Tag Manager, Google Analytics 4, and various Conversions APIs without the need for coding or complex technical configurations. With a focus on first-party data, Stape helps organizations adapt to third-party cookie limitations, bypass ad blockers, and ensure GDPR compliance using secure cloud infrastructure and advanced data-handling tools.

Stape supports autoscaling for traffic spikes, comprehensive monitoring, and enhanced debugging, making it a reliable solution for enterprises and fast-growing companies. Additional features such as power-ups for anonymization, personalization, and cookieless tracking enable businesses to gain deeper insights into customer behavior, boost campaign performance, and protect user privacy, all in a cost-effective and straightforward manner.

Features

Server-Side Tag Management: Simplified deployment and management of server-side tracking solutions.
Multi-Platform API Integration: Rapid setup for Google Analytics, Google Ads, Meta, TikTok, and Snapchat conversion APIs.
First-Party Data Focus: Enhances data quality and extends cookie lifetime with privacy compliance.
Ad Blocker Bypass: Improves tracking accuracy by making scripts less detectable to ad blockers.
GDPR and Privacy Compliance: Secure European-based cloud servers and data anonymization features.
Autoscaling Infrastructure: Automatically adjusts server resources during traffic spikes.
No-Code Setup: Enables configuration without technical or coding expertise.
Monitoring and Debugging: Built-in solutions for real-time issue detection and troubleshooting.
Power-Ups and Add-Ons: Optional features for geo enrichment, user ID management, and consent management.
Custom Solutions: Enterprise-focused options, including private clusters and custom contracts.

Use Cases

Enhancing marketing attribution for paid social campaigns across Facebook, TikTok, and Snapchat.
Ensuring data compliance and security for organizations handling large volumes of user data.
Maintaining accurate analytics in environments with ad blockers or browser restrictions.
Facilitating server-side migration of analytics and ad tracking for e-commerce businesses.
Adapting to third-party cookie deprecation with first-party data strategies.
Improving data quality and personalization for targeted marketing campaigns.
Supporting high-traffic websites with autoscaling and reliable server-side infrastructure.

FAQs

How does Stape help maintain GDPR compliance?

Stape offers secure, European-based cloud server infrastructure and features such as data anonymization, helping businesses meet GDPR requirements while handling user data for server-side analytics.
Can Stape bypass ad blockers for more accurate tracking?

Yes, Stape's Custom Loader power-up allows Google Tag Manager and analytics scripts to operate invisibly, resulting in significantly improved data accuracy even when visitors use ad blockers.
Is technical or coding expertise required to use Stape?

No, Stape is designed to allow configuration and server-side tracking deployment with no need for technical or coding skills, offering user-friendly setup for businesses of all sizes.
What platforms does Stape support for conversion API integration?

Stape enables server-side integration for Google Analytics 4, Google Ads, Meta Conversions API, TikTok Events API, and Snapchat Conversions API.