What is Scrunch?
Scrunch is a platform designed to help businesses adapt to the changing landscape of customer discovery and brand evaluation driven by AI. As consumers increasingly rely on AI for information and recommendations, Scrunch provides the tools to understand and optimize a brand's presence within these AI-driven interactions.
The platform offers capabilities to track competitive positioning, identify content gaps, and ensure that AI bots, acting on behalf of customers, can readily access and interpret crucial brand information. Scrunch empowers businesses to stay ahead of the curve by providing insights into their performance in AI search and helps identify opportunities for improvement.
Features
- Monitoring: Track how your brand compares to competitors in AI responses.
- Insights: Identify content gaps, misinformation, and outdated data.
- Knowledge Hub: Optimize website content for AI bots.
- Journey Mapping: Understand how customers discover and evaluate brands with AI.
Use Cases
- Improve brand visibility in AI-powered search.
- Identify and correct misinformation about a brand in AI responses.
- Optimize website content for AI understanding.
- Track brand performance against competitors in AI recommendations.
- Adapt marketing strategies for the AI-driven customer journey.
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