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What is Perform[cb]?
Perform[cb] is a performance marketing company that helps businesses acquire new customers, users, installs, leads, calls, sales and other desired outcomes. The company's AI-powered platform, the Outcome Engine, identifies and scales customer acquisition opportunities. This technology allows Perform[cb] to work alongside clients' existing marketing channels and agencies.
Perform[cb] works with marketers, agencies, and affiliate partners. For marketers, the company targets ideal audiences and promotes brands. For agencies, Perform[cb] offers performance-based customer acquisition that complements clients’ existing channels. For affiliate partners, Perform[cb] provides opportunities to monetize traffic.
Features
- AI-Powered Media Buying Platform: Utilizes artificial intelligence to optimize media buying and targeting.
- Omni-Channel Media Solutions: Offers solutions across 25+ digital channels.
- Brand Safety and Compliance: Provides 24/7 patented compliance protection and digital fraud protection.
- Advanced Analytics and Reporting: Offers in-depth analytics and dynamic reporting to track performance.
- Tenured Growth Managers : Dedicated account support.
Use Cases
- Scaling leads, customers, and subscriptions for web-based businesses.
- Driving app installs and post-install engagement for mobile apps.
- Generating qualified inbound calls.
- Managing customer acquisition for multiple brands (for agencies).
- Monetizing traffic through performance campaigns (for affiliates/publishers).
FAQs
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What is Outcome-Based Marketing (OBM)?
Outcome-Based Marketing is a marketing approach where payment is based on specific, measurable outcomes, such as leads, sales, or app installs. -
What is Perform[cb]'s History?
Founded as Clickbooth in 2002, Perform[cb] experienced exponential organic growth allowing the company to complete a series of strategic acquisitions including Adperio, IgniteOPM, and Digital Remedy’s Direct Business; providing unique outcome-based solutions for modern marketers and affiliate partners.
