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What is Lorelight?
Lorelight empowers brands to stay ahead in the age of AI-driven search by continuously monitoring how your brand is represented in generative AI platforms such as ChatGPT, Claude, Gemini, and other advanced models. By harnessing AI for brand monitoring, it uncovers critical insights on sentiment, visibility, and competitive positioning, allowing marketing professionals and business owners to make informed decisions and protect their reputation.
The tool provides actionable analytics, revealing organic brand mentions, contextual sentiment, and comparative prowess against competitors within AI conversations. With automatic tracking, easy setup, and plain-English reports, Lorelight transforms the way businesses approach digital visibility by optimizing for Generative Engine Optimization (GEO), ensuring your brand narrative is accurately reflected where users increasingly turn for answers.
Features
- Share of Voice Analytics: Tracks your brand's weighted share compared to competitors in AI-generated responses.
- AI Sentiment Analysis: Assesses the sentiment—positive, negative, or neutral—conveyed about your brand with detailed context.
- Organic Mention Discovery: Finds natural, unsolicited appearances of your brand in AI conversations you did not initiate.
- Competitive Intelligence: Benchmarks your brand against competitors and uncovers positioning gaps.
- Automated Monitoring: Continuously monitors major AI models, providing timely alerts and summary emails.
- Custom & Core Prompts: Deploys industry-specific prompts and allows custom queries for targeted insights.
- On-Demand Runs: Enables immediate brand checks for real-time visibility during key moments.
- Multi-Brand Management: Monitors multiple brands or topics under different plans.
- User-Friendly Setup: No technical expertise required—plain-English recommendations and reports.
- Weekly Insights: Automatic weekly runs with comprehensive summary emails.
Use Cases
- Monitor and optimize brand presence in AI-generated content.
- Track competitor mentions and positioning in AI platforms.
- Uncover organic, unsolicited brand mentions across generative AI responses.
- Analyze sentiment and context of brand mentions to safeguard reputation.
- Guide content optimization strategies for better AI search visibility.
- Receive real-time alerts on critical or negative brand mentions.
- Support crisis management and public relations by tracking narrative shifts.
- Enable agencies to manage multiple brands’ AI reputations efficiently.
FAQs
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How is GEO (Generative Engine Optimization) different from traditional SEO?
GEO focuses specifically on optimizing for how brands are mentioned and perceived in AI-generated responses, while traditional SEO targets search engine rankings and website click-throughs. GEO addresses the growing trend of users receiving direct answers from AI without visiting websites. -
Which AI platforms are monitored by this tool?
Lorelight monitors all major AI platforms, including OpenAI GPT-4, Claude 3.5 Sonnet, Google Gemini, Meta Llama 3, Deepseek, Mistral, and xAI Grok 2, in addition to Google's AI Overviews and emerging generative AI models. -
Can I create custom prompts to track specific brand topics?
Yes, in addition to the default core prompts, users can create custom prompts for targeted monitoring. Custom prompts may be shared for collective intelligence or kept private for confidential tracking. -
What happens if I need immediate brand insights?
Lorelight supports on-demand runs, allowing users to manually trigger real-time brand checks across supported AI platforms, providing timely insights when launching campaigns or responding to urgent situations. -
What is included in the free trial?
All plans include a 14-day free trial, during which users can explore monitoring features, analytics, and receive actionable insights, with a 30-day money-back guarantee for risk-free evaluation.
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