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What is Fishbowl GRM?
Fishbowl GRM is a specialized guest relationship management platform, crafted for the unique needs of restaurants seeking to optimize customer relationships through intelligent, data-driven marketing. Its AI-powered segmentation tools allow restaurants to unify guest data from sources such as POS systems, web, mobile apps, loyalty programs, and reservations, creating detailed, actionable guest profiles.
By integrating CRM and CDP functionalities, the platform empowers marketing teams to automate personalized campaigns across email, SMS, and offers, fostering lasting guest loyalty and maximizing lifetime value. Fishbowl GRM also supports features like online ordering, loyalty solutions, guest WiFi recognition, and robust reporting, all designed to drive repeat business and streamline restaurant operations.
Features
- AI-Powered Segmentation: Build and scale guest audiences using artificial intelligence.
- Unified Guest Data: Harmonize data from POS, web, loyalty programs, and more.
- Automated Marketing: Launch and automate campaigns across email, SMS, and offers.
- Loyalty Management: Create and manage loyalty programs to retain customers.
- Comprehensive Profiles: Generate 360-degree guest profiles with transactional, engagement, and demographic data.
- Online Ordering: Operate branded online stores with integrated payment solutions.
- Guest WiFi Recognition: Identify returning guests and deliver targeted advertisements.
- Robust Reporting: Access actionable, data-driven reports for informed decisions.
- Integrations: Connect with leading restaurant industry providers for seamless workflow.
- Kiosk Automation: Streamline ordering with automated kiosk solutions.
Use Cases
- Automating targeted email and SMS marketing campaigns for restaurant guests.
- Segmenting and analyzing guest data to improve marketing strategies.
- Implementing customer loyalty programs to increase repeat business.
- Managing and optimizing online food ordering and payment processes.
- Personalizing offers based on guest behavior and preferences.
- Integrating and harmonizing data from multiple restaurant technology providers.
- Recognizing returning diners via guest WiFi for tailored communication.
- Running analytics to drive menu and pricing optimization.
FAQs
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What is included in each Fishbowl GRM subscription plan?
Each plan includes varying levels of access to the GRM platform, covering unified guest data, smart segmentation, reporting, and engagement tools such as email, SMS, and loyalty management, with the Premium plan also featuring online ordering and advanced offers. -
How does the AI-powered segmentation benefit restaurants?
AI-powered segmentation enables restaurants to identify, build, and scale targeted guest audiences more effectively for personalized campaign delivery and improved engagement. -
Can Fishbowl GRM integrate with my existing POS or loyalty programs?
Yes, Fishbowl GRM supports integrations with a wide range of leading restaurant industry providers, including POS systems, to seamlessly unify guest data. -
Is unlimited email marketing available with Fishbowl GRM?
Yes, the platform offers unlimited email marketing with no additional costs or restrictions for sending campaigns. -
Who can I contact for more information or technical support?
Sales and technical support teams can be reached via email, phone, or the contact forms provided on the Fishbowl website.
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