Eros Marketing Influencer Marketing made easy

What is Eros Marketing?

Eros Marketing provides a platform designed to streamline influencer marketing by fostering connections between brands and relevant content creators. It utilizes sophisticated algorithms to match influencers with campaigns based on genuine interest and alignment with brand values, aiming for authentic endorsements and collaborations.

The platform offers tools for both brands and influencers. Brands can generate campaigns, track engagement metrics through dynamic dashboards, manage budgets, and communicate directly with influencers. Influencers can connect their social media accounts, track their content performance, and discover campaigns tailored to their interests and expertise. Options for fully managed campaigns by dedicated Account Managers are also available, easing the operational burden for businesses.

Features

Algorithmic Matching: Connects brands and influencers based on interests and campaign objectives.
Campaign Management: Tools to create, manage, and monitor influencer marketing campaigns.
Performance Tracking Dashboard: Provides insights into campaign metrics like comments, likes, shares, and clicks.
Influencer Profile Management: Allows influencers to track social media statistics and find relevant campaigns.
Direct Communication: Facilitates live communication between brands and influencers.
Managed Campaign Option: Offers fully managed campaigns handled by Brand Account Managers.
Influencer Selection/Approval: Brands can select or approve influencers for their campaigns (Professional Plan feature).
Exclusive Influencer Access: Access to 'All Star' influencers (Professional Plan feature).

Use Cases

Brands discovering and collaborating with relevant influencers.
Agencies managing influencer marketing campaigns for clients.
Content creators finding paid and gifted brand campaigns.
Marketers tracking engagement and ROI for influencer collaborations.
Businesses automating parts of their influencer discovery and management process.

FAQs

What makes Eros different from every other Influencer Marketing Platform?

Eros utilizes highly sophisticated algorithms to automatically link campaigns and brands with influencers whose interests align with the project's objectives, striving for fair payouts and satisfaction for both parties.
Who owns the content created during the campaigns?

Influencers own all rights to their content. Brands can request permission from individual influencers to repurpose the content for their marketing activities, with proper credit and compensation.
How does the content approval process work?

Campaign management, potentially including content approval, is handled by dedicated Brand Account Managers at Eros, who are experienced and knowledgeable about the industry.
How can a brand measure the success of its campaigns on Eros?

The Eros brand dashboard provides brands with detailed insights into campaign metrics, including engagement indicators such as comments, likes, shares, and clicks, helping to optimize digital strategies.