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What is CampaignDrive by Pica9?
CampaignDrive by Pica9 is designed to resolve the complexities of multi-location marketing by centralizing and distributing brand assets, ensuring local teams have immediate access to brand-approved resources. The platform features customizable print and digital templates, robust brand asset management, and detailed local usage reporting, all governed by pre-set brand guidelines to maintain consistency across all marketing initiatives.
Built for scalability and efficiency, CampaignDrive offers seamless integration with local vendors, in-depth analytics for asset utilization, and local landing page creation to support real-time, on-brand marketing campaigns. Its intuitive interface enables local marketers to tailor campaigns while staying within brand parameters, eliminating bottlenecks and one-off requests to keep marketing cohesive, agile, and effective.
Features
- Brand Asset Management: Centralizes storage and governance of brand resources for quick access.
- Print & Digital Templates: Allows creation and customization of brand-compliant templates for diverse marketing materials.
- Local Content Management: Empowers local marketers to tailor materials within set brand guidelines.
- Local Landing Pages: Facilitates generation of landing pages with consistent branding for local campaigns.
- Vendor Integrations: Seamlessly connects with local vendors for streamlined operations.
- Local Usage Reporting: Provides analytics and reporting on asset utilization and campaign effectiveness.
Use Cases
- Maintaining consistent branding across multiple franchise or dealer locations.
- Providing local marketers with customizable templates for print and digital campaigns.
- Monitoring and analyzing the impact and frequency of asset usage at the local level.
- Streamlining the distribution and management of brand assets to reduce workflow bottlenecks.
- Enabling quick creation of branded landing pages for targeted local marketing initiatives.
FAQs
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How long does the free trial of CampaignDrive last?
CampaignDrive offers a flexible free trial, lasting as long as your brand needs to evaluate and validate the platform for your workflows and marketing communities. -
Can Indesign files be imported into CampaignDrive for template use?
Yes, CampaignDrive supports automatic import of InDesign files, enabling fast transformation of completed designs into customizable templates. -
What is included in the onboarding plan for CampaignDrive?
Onboarding includes tailored introduction to platform features, installation of core templates and assets, and guided support to ensure swift platform adoption and value delivery.
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