What is Brax?
Brax is a platform designed to centralize and optimize native advertising efforts. It allows users to manage campaigns across various networks, including Outbrain, Taboola, Yahoo, Revcontent, and Content.ad, all from a single dashboard.
The platform offers tools to test creative variations, bulk-adjust budgets and bids, and track performance with integrated data from systems like Google Analytics. Brax provides features for team access management, automated optimization rules, and calculated metrics to provide insightful data representation in different currencies.
Features
- Unified Dashboard: Manage multiple ad accounts and networks from one interface.
- Creative Testing: A/B test creative variations across campaigns and networks.
- Bulk Adjustments: Update campaigns in bulk using a spreadsheet-style editor.
- Automated Optimization: Set rules to automatically optimize ad performance.
- Performance Tracking: Integrate data from various sources, including Google Analytics.
- Team Management: Control user access and permissions.
- Calculated Metrics: Create custom metrics from multiple data sources.
- Multiple Currencies: Supports 100s of different foreign currencies.
Use Cases
- Centralized native ad campaign management
- Cross-network creative testing
- Bulk campaign updates and optimization
- Automated ad performance optimization
- Comprehensive performance tracking and reporting
- Team collaboration and access control
FAQs
-
Am I “locked” into Brax to manage my campaigns?
No, you may continue to manage campaigns outside of Brax including any campaigns or ads you create through Brax -
How is ad spend determined?
The sum of ad spend during your billing period in Brax. -
What happens if I exceed my managed spend?
Additional ad spend is invoiced at your respectful overage rate. You may upgrade to a larger plan or renew early to avoid an overage fee. -
How will I pay for advertising created through Brax?
All advertising managed and created through Brax will continue billing through your existing ad network accounts with Outbrain, Taboola, Yahoo Gemini, Revcontent and Content.ad
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