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What is Alternative Adverts?
Alternative Adverts is a leading digital marketing agency and advertising platform serving Nigeria and the wider African region. Businesses and agencies can launch various types of online ad campaigns—banner, text, and video ads—across a vast network of over 10,000 local and international websites. The platform provides advanced targeting options, including site, device, and geo-targeting, allowing advertisers to optimize their reach and boost ROI through precise audience segmentation.
With user-friendly campaign management tools, frequency and budget capping, and retargeting capabilities, users can monitor and refine their digital marketing strategies for maximum effectiveness. Alternative Adverts also supports publishers in monetizing their digital properties by displaying relevant ads and provides agencies with streamlined access for campaign execution and management. Additional services include social media marketing, website development, SEO, mobile marketing, and creative design, making it a comprehensive partner for online brand growth in Africa.
Features
- Multiple Ad Formats: Supports banner, text, and video ads on a large publisher network.
- Advanced Targeting: Enables site, device, and geo-targeting for precise audience reach.
- Retargeting: Delivers ads tailored to users’ previous website interactions.
- Day-Parting: Allows campaigns to run at chosen times and days.
- Frequency/Budget Capping: Limits ad exposure and controls daily spend.
- Publisher Monetization: Lets site owners earn through relevant ad placements.
- Campaign Transparency: Provides campaign performance monitoring and easy adjustments.
- Custom Integrations: Supports integration of retargeting code into websites or mobile apps.
Use Cases
- Launching targeted digital advertising campaigns to reach customers in Nigeria and Africa.
- Monetizing websites or blogs by displaying high-quality, relevant ads.
- Executing geo-targeted campaigns for location-specific products or services.
- Running PPC or CPM ad campaigns with flexible budget options.
- Retargeting website visitors to increase conversion rates.
- Implementing digital marketing strategies for SMEs, agencies, and enterprises.
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