What is Anura?
Anura provides an advanced ad fraud solution that accurately identifies and eliminates bots, malware, and human fraud. It protects online assets, ensuring that digital content and advertisements are viewed by genuine human users, not fraudulent traffic. This helps businesses safeguard their marketing investments and maintain the integrity of their campaign data.
Boasting a high accuracy rate in identifying invalid traffic, Anura helps companies increase campaign performance by providing a clearer view of real user engagement. It reduces wasted ad spend and protects brand reputation from the negative impacts of fraudulent activity. The solution offers flexible integration options for various platforms and web assets, including landing pages, lead forms, and e-commerce checkouts, supported by comprehensive analytics for actionable insights.
Features
- Fraud Detection: Identifies bots, malware, and human fraud with high accuracy.
- Accuracy Guarantee: Claims 99.999% accuracy in identifying bad visitors, avoiding false positives.
- Actionable Analytics: In-depth dashboard providing comprehensive insights into traffic quality and fraud sources.
- Integration Flexibility: Offers seamless integration with various platforms via JavaScript (Anura Script™ for SIVT) and REST API (Anura Direct™ for GIVT).
- Search & Social Protect™: Prevents ads from being shown to fraudulent visitors on major platforms.
- Ad Tag Protect™: Safeguards ad tags for publishers, protecting revenue and ad accounts.
- Real-time Responses: Provides instant feedback on traffic validity for immediate action.
- Customizable Reporting: Allows users to drill down into data, filter results, and export reports.
Use Cases
- Protecting affiliate marketing campaigns from fraudulent traffic.
- Safeguarding brand reputation by filtering fake visitors.
- Optimizing pay-per-click (PPC) campaigns by eliminating click fraud.
- Reducing chargebacks and inventory loss in e-commerce.
- Improving lead quality by filtering fraudulent form submissions.
- Securing programmatic advertising campaigns from invalid traffic.
- Ensuring accurate survey data by blocking bot responses.
- Minimizing TCPA litigation risks by eliminating bad leads.
- Protecting registrations and sign-ups from fake accounts.
- Securing gated content and media behind logins.
