Yandex Keyword Research

Research keywords and search trends for Russian and CIS markets using Yandex tools.

Available Tools

• mcp__yandex-wordstat__top-requests - Find popular queries containing a keyword (costs 1 quota unit)
• mcp__yandex-wordstat__dynamics - Analyze search volume trends over time (costs 2 quota units)
• mcp__yandex-wordstat__regions - See regional distribution of search interest (costs 2 quota units)
• mcp__yandex-wordstat__get-regions-tree - Get region hierarchy for filtering (free)
• mcp__yandex-search__search - See what currently ranks in Yandex for the keyword
• mcp__yandex-webmaster__get-popular-queries - Check if user's site ranks for terms (requires Webmaster access)

Workflow

1. Get popular queries: Start with top-requests to find related searches and volumes
2. Analyze trends: Use dynamics to see if interest is growing or declining
3. Regional breakdown: Use regions to find which areas have highest interest
4. SERP analysis (optional): Use search to see current ranking content
5. Own site check (if Webmaster configured): Check user's site performance for these terms

Output Guidelines

• Adapt output language to match the user's language
• Present search volumes with context (high/medium/low for the market)
• Highlight trend direction (growing, stable, declining) with percentage change
• Show top 5-10 regions by volume and by affinity index
• Include actionable insights based on the data

Example Queries That Trigger This Skill

• "What are people searching for related to [topic] in Russia?"
• "Research keywords for [topic] in Russian market"
• "What's the search volume for [keyword] in Yandex?"
• "Is [topic] trending in Russia?"
• "Keyword analysis for [topic]"